Google Ads Specialist – Performance Marketing

IGP; Maharashtra; On-site; INR 700,000 - 1,050,000; Full time

Job summary

Join Ventures is seeking a Senior Marketing Executive / Assistant Manager – Performance Marketing to lead Google paid marketing activities and maximize ROI. You will plan, execute, and optimize campaigns across Google platforms, analyzing data to drive traffic and customer acquisition.

The role requires hands-on expertise in Google Ads, Analytics, and CRO, with strong keyword research and campaign scaling skills.

Qualifications

• Hands-on experience managing Google Ads campaigns across Search, Shopping and Display.
• Proficiency in analytics and performance tracking tools.
• Advanced Excel/Sheets for campaign reporting and analysis.
• Strong data-driven decision-making and optimization skills.
• Experience with keyword research, bid optimization, and campaign scaling.
• Knowledge of landing page optimization and CRO.

Responsibilities

• Plan, execute, and manage Google Ads campaigns including Search, Shopping, and Display.
• Test campaigns, collect data, identify trends to maximize ROI and performance.
• Track and analyze website analytics, PPC initiatives, and campaign performance.
• Optimize ad copy, creatives, and landing pages to improve conversions.
• Conduct ongoing keyword discovery and expansion for paid campaigns.
• Use Google Ads Editor and upload sheets for efficient management.
• Monitor competitor strategies to identify opportunities.
• Track CPC, CPA, ROAS, CTR, and conversion rates.
• Daily monitoring and optimization based on performance data.
• Build and run A/B tests across landing pages and homepage.
• Collaborate with design, product, and content teams to align campaigns with goals.

Skills

Google Ads (Search, Shopping, Display)

Google Analytics

Excel / Google Sheets

Data-driven decision making

Keyword research & bid optimization

Landing page optimization / CRO

Performance monitoring & reporting

A/B testing

Tools

Google Ads Editor

Google Sheets

Job description

Job Title: Performance Marketing (Google Ads)

Company: Join Ventures

Experience: 3–6 Years

Department: Marketing / Performance Marketing

Employment Type: Full-time

Role Overview

We are looking for a Senior Marketing Executive / Assistant Manager – Performance Marketing to manage and optimize all Google paid marketing activities. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns across Google platforms to maximize ROI, drive website traffic, and acquire customers.

Key Responsibilities

• Plan, execute, and manage Google Ads campaigns including Search, Shopping, and Display.
• Execute campaign tests, collect and analyse data, and identify trends to achieve maximum ROI and performance efficiency.
• Track, report, and analyse website analytics, PPC initiatives, and campaign performance.
• Optimize ad copy, creatives, and landing pages to improve conversion rates and campaign effectiveness.
• Conduct ongoing keyword discovery, expansion, and optimization for paid campaigns.
• Work extensively with Google Ads Editor and create campaign upload sheets for efficient campaign management.
• Monitor and analyse competitor marketing strategies to identify opportunities.
• Use analytical tools to track key metrics such as CPC, CPA, ROAS, CTR, and conversion rates.
• Perform daily campaign monitoring and optimization based on performance data.
• Build and execute A/B tests across landing pages and homepage to improve user engagement and conversions.
• Collaborate with the design, product, and content teams to align marketing campaigns with business goals.

Required Skills

• Strong hands-on experience with Google Ads (Search, Shopping, Display campaigns).
• Proficiency in Google Analytics and performance tracking tools.
• Advanced Excel / Google Sheets skills for campaign analysis and reporting.
• Strong analytical and data-driven decision-making skills.
• Experience in keyword research, bid optimization, and campaign scaling.
• Good understanding of landing page optimization and conversion rate optimization (CRO).
• Ability to work in a fast-paced performance marketing environment.

Preferred Qualifications

• Google Ads Certification is a plus.
• Experience with A/B testing tools and landing page optimization tools.
• Understanding of e-commerce or D2C marketing funnels is preferred.

Experience Required

2–3 years of hands-on experience in Performance Marketing / Google Ads management.