Digital Marketing Manager

NetAmbit; Greater Noida; Presencial; INR 1.100.000 - 1.500.000; Jornada completa

Descripción de la vacante

NetAmbit in Noida is seeking an experienced Google Ads / Performance Marketing Manager to drive data-driven customer acquisition. You will lead campaigns across Search, Display, YouTube and Performance Max with a focus on CAC and ROI.

The role requires 4–5 years of hands-on experience in performance marketing for BFSI/FinTech products, including credit cards and loans. Collaboration with analytics and product teams is essential.

Formación

• 4–5 years of hands-on experience in Google Ads / Performance Marketing.
• Strong expertise in Google Search Ads and lead-generation campaigns.
• Strong understanding of keyword research, bidding strategies, audience targeting and campaign optimization.
• Hands-on experience with GA4 and Google Tag Manager.
• Strong Excel / Google Sheets and data-analysis capabilities.
• Strong understanding of conversion funnels, attribution and performance metrics.
• Ability to independently manage campaigns from strategy and execution through optimization and reporting.

Responsabilidades

• Plan and execute end-to-end Google Ads campaigns across Search, Performance Max, Display and YouTube.
• Manage campaign structures, ad groups, keywords, audiences, bidding strategies and budgets.
• Build and optimize high-volume lead-generation campaigns across financial products.
• Develop campaign strategies based on product, customer segment, geography, intent and funnel stage.
• Continuously optimize campaigns to improve CPL, CAC, conversion rate, ROAS and ROI.
• Understand customer acquisition journeys across credit cards, loans and other financial products.
• Develop keyword and audience strategies based on customer intent.
• Identify high-value search terms and incremental growth opportunities.
• Optimize campaigns based on qualified leads, applications, approvals and disbursals.

Conocimientos

Google Ads / Performance Marketing

Google Search Ads

Lead generation

Campaign optimization

Herramientas

GA4

Google Tag Manager

Excel / Sheets

Descripción del empleo

We are looking for a data-driven performance marketer who thinks beyond clicks and leads and understands how digital acquisition contributes to actual business outcomes.

The ideal candidate should be highly analytical, commercially oriented and comfortable working with large budgets, performance targets and fast-moving acquisition environments.

Google Ads / Performance Marketing Manager

Location: Noida

Experience: 4–5 Years

Employment Type: Full-time

Department: Marketing / Performance Marketing

Reporting To: Marketing Head

Industry: BFSI / FinTech / Financial Services

About the Role

We are looking for an experienced and performance-driven Google Ads / Performance Marketing Manager with 4–5 years of hands‑on experience managing high-volume customer acquisition campaigns.

The ideal candidate will have strong experience in BFSI, FinTech, Credit Cards, Personal Loans, Business Loans or other financial products, with a proven ability to drive qualified customer acquisition while optimizing CAC, CPL, conversion rates, ROAS and ROI.

The candidate will be responsible for planning, executing, optimizing and scaling Google Ads campaigns across the complete acquisition funnel.

Key Responsibilities

Google Ads Campaign Management

• Plan and execute end-to-end Google Ads campaigns across Search, Performance Max, Display and YouTube.
• Manage campaign structures, ad groups, keywords, audiences, bidding strategies and budgets.
• Build and optimize high-volume lead‑generation campaigns across financial products.
• Develop campaign strategies based on product, customer segment, geography, intent and funnel stage.
• Continuously optimize campaigns to improve CPL, CAC, conversion rate, ROAS and ROI.

BFSI / FinTech Performance Marketing

• Understand customer acquisition journeys across credit cards, loans and other financial products.
• Develop keyword and audience strategies based on customer intent.
• Identify high-value search terms and incremental growth opportunities.
• Optimize campaigns based on qualified leads, applications, approvals and disbursals, rather than lead volume alone.
• Ensure campaigns are aligned with financial‑services advertising and compliance requirements.

Keyword & Competitor Research

• Conduct comprehensive keyword research and identify high‑intent opportunities.
• Build and continuously optimize negative keyword lists.
• Analyze competitor messaging, offers, landing pages and search presence.
• Identify new keyword clusters and campaign expansion opportunities.

Conversion Tracking & Analytics

• Set up, monitor and troubleshoot conversion tracking using GA4 and Google Tag Manager.
• Ensure accurate tracking of leads, applications and key funnel events.
• Work with Tech/Product teams to resolve tracking, attribution and data‑quality issues.

Landing Page & CRO

• Partner with Product, Design and Content teams to improve landing‑page performance.
• Analyze landing‑page drop‑offs and recommend conversion improvements.
• Optimize headlines, CTAs, forms, user journeys, trust elements, page speed and product communication.
• Drive A/B testing initiatives to improve conversion rates.

Performance Reporting & Insights

• Prepare daily, weekly and monthly campaign performance reports.
• Track key metrics including Spend, Impressions, CTR, CPC, Leads, CPL, Conversion Rate, CAC, ROAS, ROI, Qualified Leads, Approval Rate and Disbursals.
• Provide data‑driven insights and actionable recommendations to improve campaign performance.
• Develop performance dashboards and communicate campaign outcomes to senior stakeholders.

Budget & Growth Management

• Manage significant monthly Google Ads budgets with a strong focus on efficiency and business outcomes.
• Allocate budgets across products, campaigns and geographies based on performance.
• Identify opportunities to scale high‑performing campaigns while maintaining target CAC and ROI.
• Develop forecasts for spend, leads, acquisition cost and business outcomes.

Required Skills

Must Have:

• 4–5 years of hands‑on experience in Google Ads / Performance Marketing.
• Strong expertise in Google Search Ads and lead‑generation campaigns.
• Strong understanding of keyword research, bidding strategies, audience targeting and campaign optimization.
• Hands‑on experience with GA4 and Google Tag Manager.
• Strong Excel / Google Sheets and data‑analysis capabilities.
• Strong understanding of conversion funnels, attribution and performance metrics.
• Ability to independently manage campaigns from strategy and execution through optimization and reporting.

Preferred Experience:

• BFSI / FinTech / Financial Services.
• Credit card acquisition campaigns.
• Personal loan or business loan campaigns.
• High‑volume lead generation and customer acquisition.
• CRM integration and offline conversion imports.
• Automated bidding and value‑based optimization.
• Understanding of Google Ads policies and compliance requirements for financial services.