Google Ads Manager

Rankraze; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

Rankraze is seeking a results-driven Google & Meta Ads Specialist in Chennai to plan, execute, and optimize paid campaigns across Google Ads and Meta platforms. The role requires hands-on experience, strong analytical skills, and a passion for performance marketing.

You will plan, execute, and optimize campaigns, perform keyword research, create compelling ad copies, and monitor ROAS while managing budgets for maximum ROI. Knowledge of GA, GTM, and Meta Pixel is essential.

Qualifications

• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong understanding of performance marketing and funnel strategies.
• Knowledge of conversion tracking, pixels, and analytics.
• Ability to analyze data and make data-driven decisions.
• Basic knowledge of landing pages and CRO is a plus.

Responsibilities

• Plan, create, and manage paid ad campaigns on Google Ads and Meta Ads.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create compelling ad copies, creatives, and landing page suggestions.
• Monitor performance and optimize for CTR, CPC, conversions, and ROAS.
• Manage budgets and aim for maximum ROI.
• Set up and track conversions using GA, GTM, and Meta Pixel.
• A/B test creatives, copies, and audiences.
• Generate weekly and monthly performance reports with insights.
• Stay updated with trends and best practices.

Skills

Google Ads

Meta Ads Manager

Performance marketing

Funnel strategies

Conversion tracking

Pixels & analytics

Data-driven decisions

Landing pages & CRO

Tools

Google Analytics

Google Tag Manager

Meta Pixel

Job description

1-2 Years (Freshers with hands-on experience may apply)

Job Overview

We are looking for a results-driven Google & Meta Ads Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta platforms (Facebook, Instagram). The ideal candidate should have strong analytical skills, creativity, and a passion for performance marketing.

Key Responsibilities

Plan, create, and manage paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)

Conduct keyword research, audience targeting, and competitor analysis

Create compelling ad copies, creatives, and landing page suggestions

Monitor campaign performance and optimize for CTR, CPC, conversions, and ROAS

Manage ad budgets efficiently and ensure maximum ROI

Set up and track conversions using Google Analytics, Google Tag Manager, and Meta Pixel

A/B test ad creatives, copies, and audiences

Generate weekly and monthly performance reports with actionable insights

Stay updated with the latest trends, algorithm changes, and best practices

Requirements & Skills

Required Skills

Hands-on experience with Google Ads & Meta Ads Manager

Strong understanding of performance marketing and funnel strategies

Knowledge of conversion tracking, pixels, and analytics

Ability to analyze data and make data-driven decisions

Basic knowledge of landing pages and CRO is a plus