Digital Advertising Specialist (Google Ads & Meta Ads)

Gradraise Private Limited

Eachanari

On-site

INR 480,000 - 720,000

Full time

8 days ago

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Job summary

Gradraise Private Limited is seeking a results-driven Digital Advertising Specialist to plan, execute, and optimize Google Ads and Meta Ads campaigns from scratch to deliver high-quality leads in Coimbatore. The role focuses on lead generation, ROI, analytics, and disciplined budget management.

The candidate will manage Search, Display, YouTube, and Meta campaigns, implement tracking with GA4 and GTM, run A/B tests, and collaborate with marketing and admissions teams to continuously improve

Qualifications

2-3 years of practical experience managing Google Ads and Meta Ads campaigns.
Strong knowledge of Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.
Experience in lead generation and conversion-focused advertising.
Knowledge of CRM integration and lead tracking.
Proficiency in Excel or Google Sheets for reporting.

Responsibilities

Plan, create, and manage Google Search, Display, YouTube, and Performance Max campaigns.
Manage lead generation, traffic, engagement, and conversion campaigns on Meta.
Develop audience targeting strategies including Lookalike and retargeting.
Conduct A/B testing of ad creatives and placements to improve performance.
Monitor budgets and key metrics: CPL, CPA, and ROAS; optimize accordingly.
Implement conversion tracking using GA4 and GTM; analyze campaign data.

Skills

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

Lead generation

A/B testing

Analytics

Excel/Sheets

Budget management

Campaign optimization

Education

Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or a related field

Tools

Google Tag Manager

GA4

Meta Pixel

Conversions API

Job description

Digital Advertising Specialist (Google Ads & Meta Ads)

Job posted on

27/10/2026

Location

Function

Digital Advertising Specialist

Department

Digital Marketing
Educational Qualification:

Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or a related field.

Number of Position(s)

Openings Valid Till

26/08/2027

Job Description

Job Description – Google & Meta Ads Specialist

Position: Digital Advertising Specialist (Google Ads & Meta Ads)

Experience: 2-3 Years

Job Location: Coimbatore, Tamil Nadu

Employment Type: Full-Time

Department: Digital Marketing

Job Summary

We are looking for a results-driven Google & Meta Ads Specialist with 2-3 years of hands-on experience in planning, executing, managing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram).

The ideal candidate should have strong expertise in lead generation, performance marketing, audience targeting, campaign optimization, and analytics, with a focus on maximizing ROI and generating quality leads.

Key Responsibilities

1. Google Ads Management

Plan, create, and manage Google Search, Display, YouTube, and Performance Max campaigns.
Conduct keyword research, competitor analysis, and audience targeting.
Optimize bidding strategies, ad copies, and landing pages to improve conversions.
Manage campaign budgets and monitor cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
Implement conversion tracking using Google Tag Manager and GA4.

2. Meta Ads Management (Facebook & Instagram)

Create and manage lead generation, traffic, engagement, and conversion campaigns.
Manage campaigns through Meta Ads Manager and Meta Business Suite.
Develop effective audience targeting strategies, including Custom Audiences, Lookalike Audiences, and retargeting.
Conduct A/B testing of ad creatives, copies, audiences, and placements.
Optimize campaigns to improve lead quality and reduce acquisition costs.

3. Performance Marketing & Lead Generation

Develop paid advertising strategies to achieve monthly lead generation targets.
Monitor campaign performance and continuously improve conversion rates.
Coordinate with the creative and content teams for advertising materials.
Analyze landing page performance and recommend improvements.
Track lead quality and campaign effectiveness through CRM or lead management systems.

4. Analytics & Reporting

Monitor and analyze campaign performance using Google Analytics 4, Google Ads, and Meta Ads Manager.
Prepare daily, weekly, and monthly performance reports.
Track key performance indicators, including impressions, CTR, CPC, CPL, CPA, conversions, and ROAS.
Provide actionable recommendations to improve advertising performance and budget utilization.

Required Skills & Qualifications

Experience & Technical Skills:

2-3 years of practical experience managing Google Ads and Meta Ads campaigns.
Strong knowledge of Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.
Experience in lead generation and conversion-focused advertising.
Knowledge of Meta Pixel, Conversions API, and conversion tracking.
Experience with remarketing, audience segmentation, and A/B testing.
Ability to manage multiple campaigns and advertising budgets independently.
Strong analytical, reporting, and communication skills.
Proficiency in Microsoft Excel or Google Sheets.

Preferred Qualifications

Google Ads Certification.
Meta Certified Digital Marketing Associate or similar certification.
Experience in education-sector marketing, student admissions, or institutional lead generation.
Knowledge of CRM integration and lead tracking.
Basic understanding of SEO and landing page optimization.

Key Performance Indicators (KPIs)