Google Ads (AdWords) / SEM Executive

Faveo; Dharmapuri; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Faveo is seeking a passionate Google Ads (AdWords) / SEM Executive to plan, run and optimise paid search campaigns across multiple networks. The role emphasizes ROI, lead quality and data-driven decisions, with collaboration across marketing and sales teams to drive growth.

The ideal candidate has hands-on experience with Google Ads, GA4, GTM, keyword research and performance reporting, and can adapt to evolving industry trends while delivering measurable results for B2B SaaS or software product

Qualifications

• Hands-on experience planning, executing and optimising paid search campaigns.
• Proven ability to generate quality leads and maximise ROI.
• Experience with campaign tracking and reporting.

Responsibilities

• Plan, create and manage Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube.
• Conduct keyword research and competitor analysis.
• Optimise campaigns to improve CTR, Quality Score, conversions and ROI.
• Monitor daily campaign performance and budget allocation.
• Perform A/B testing for ad copies, landing pages, and bidding strategies.
• Track performance using Google Analytics and Google Tag Manager.
• Generate weekly and monthly performance reports.
• Analyze conversion data and recommend improvements.
• Stay updated with Google Ads policies and industry trends.
• Collaborate with SEO, Content and Sales teams to improve lead generation.

Skills

Google Ads

GA4

Google Tag Manager

Keyword research

CPC

CPA

CTR

ROAS

Conversion Rate

Quality Score

SEO basics

Landing page optimization

Analytics

Communication

Problem-solving

Education

Bachelor's degree in Marketing/Business/CS

Tools

Google Analytics GA4

Google Tag Manager

Job description

Overview

We are looking for a passionate and result-oriented Google Ads (AdWords) / SEM Executive to join our digital marketing team. The ideal candidate should have hands-on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI.

We are looking for a passionate and result-oriented Google Ads (AdWords) / SEM Executive to join our digital marketing team. The ideal candidate should have hands-on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube).
• Conduct keyword research and competitor analysis.
• Optimise campaigns to improve CTR, Quality Score, conversions, and ROI.
• Monitor daily campaign performance and budget allocation.
• Perform A/B testing for ad copies, landing pages, and bidding strategies.
• Track campaign performance using Google Analytics and Google Tag Manager.
• Generate weekly and monthly performance reports.
• Analyze conversion data and recommend improvements.
• Stay updated with Google Ads policies and industry trends.
• Collaborate with the SEO, Content, and Sales teams to improve lead generation.

Required Skills

• Strong knowledge of Google Ads.
• Experience with Google Analytics (GA4).
• Knowledge of Google Tag Manager (GTM).
• Keyword research using Google Keyword Planner and other SEO tools.
• Understanding of CPC, CPA, CTR, ROAS, Conversion Rate, and Quality Score.
• Basic knowledge of SEO and landing page optimization.
• Strong analytical and reporting skills.
• Good communication and problem-solving abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Google Ads Certification is preferred.
• Experience in B2B SaaS or Software Product Marketing is an added advantage.

Experience

• 1-3 years of experience in Google Ads / SEM.
• Freshers with Google Ads certification and hands-on project experience may also apply.