Google Ads (AdWords) / SEM Executive

Zoho; Virajpet; On-site; INR 300,000 - 420,000; Full time

Job summary

Ladybird Web Solution Pvt Ltd is seeking a passionate Google Ads (SEM) Executive to join our digital marketing team in India. You will plan, execute, monitor, and optimise paid search campaigns to generate quality leads and maximise ROI.

You will collaborate with SEO, Content, and Sales teams, conduct keyword research, and continually refine campaigns based on data-driven insights to improve performance and ROI.

Qualifications

• Hands-on experience planning, executing, monitoring and optimising paid search campaigns.
• Proven ability to generate quality leads and maximise ROI.
• Experience using Google Ads and Google Analytics GA4 in campaigns.
• Familiarity with GTM and keyword research tools.

Responsibilities

• Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube.
• Conduct keyword research and competitor analysis to optimise bids.
• Improve CTR, Quality Score, conversions and ROI through campaign tuning.
• Monitor daily performance and budget allocation.
• Perform A/B testing for ad copies, landing pages, and bidding strategies.
• Track performance with Google Analytics and Google Tag Manager.
• Generate weekly and monthly performance reports.
• Analyze conversion data and propose improvements.
• Collaborate with SEO, Content, and Sales teams to boost lead generation.

Skills

Google Ads

GA4

Google Tag Manager

Keyword research

CPC/CPA/ROAS

SEO basics

Analytics & reporting

Communication

Problem solving

Education

Bachelor's degree in Marketing/Business/CS

Tools

Google Keyword Planner

SEO tools

Job description

Ladybird Web Solution Pvt Ltd | Full time

We are looking for a passionate and result-oriented Google Ads (AdWords) / SEM Executive to join our digital marketing team. The ideal candidate should have hands‑on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube).
• Conduct keyword research and competitor analysis.
• campaigns to improve CTR, Quality Score, conversions, and ROI.
• Monitor daily campaign performance and budget allocation.
• Perform A/B testing for ad copies, landing pages, and bidding strategies.
• Track campaign performance using Google Analytics and Google Tag Manager.
• Generate weekly and monthly performance reports.
• Analyze conversion data and recommend improvements.
• Stay updated with Google Ads policies and industry trends.
• Collaborate with the SEO, Content, and Sales teams to improve lead generation.

Required Skills

• Strong knowledge of Google Ads.
• Experience with Google Analytics (GA4).
• Knowledge of Google Tag Manager (GTM).
• Keyword research using Google Keyword Planner and other SEO tools.
• Understanding of CPC, CPA, CTR, ROAS, Conversion Rate, and Quality Score.
• Basic knowledge of SEO and landing page optimisation.
• Strong analytical and reporting skills.
• Good communication and problem‑solving abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Google Ads Certification is preferred.
• Experience in B2B SaaS or Software Product Marketing is an added advantage.

Experience

• 1–3 years of experience in Google Ads / SEM.
• Freshers with Google Ads certification and hands‑on project experience may also apply.