Google Ads (AdWords) / SEM Executive

Ladybird Web Solution Pvt Ltd; Bengaluru Urban; On-site; INR 300,000 - 420,000; Full time

Job summary

Ladybird Web Solution Pvt Ltd in Bengaluru is seeking a passionate Google Ads (AdWords) / SEM Executive to plan, execute, monitor and optimise paid search campaigns, generating quality leads and maximizing ROI.

You will manage campaigns across Search, Display, Performance Max, Shopping and YouTube, conduct keyword research, monitor budgets, run A/B tests, analyze data with GA4 and GTM, and collaborate with SEO, Content and Sales teams to improve lead generation.

Qualifications

• Hands-on experience planning, executing, monitoring, and optimising paid search campaigns.
• Strong analytical and reporting skills with data-driven decision making.
• Experience with Google Ads, GA4, and GTM in campaign optimization.
• Excellent communication and problem-solving abilities.

Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, YouTube).
• Conduct keyword research and competitor analysis.
• Optimize campaigns to improve CTR, Quality Score, conversions, and ROI.
• Monitor daily campaign performance and budget allocation.
• Perform A/B testing for ad copies, landing pages, and bidding strategies.
• Track campaign performance using Google Analytics and GTM.
• Generate weekly and monthly performance reports.
• Analyze conversion data and recommend improvements.
• Stay updated with Google Ads policies and industry trends.
• Collaborate with SEO, Content, and Sales teams to improve lead generation.

Skills

Google Ads

GA4 analytics

GTM

Keyword research

CPC/CPA/ROAS metrics

SEO basics

Analytics reporting

Communication & problem-solving

Education

Bachelor's degree in Marketing/Business/CS

Tools

Google Analytics (GA4)

Google Tag Manager (GTM)

Google Keyword Planner

Job description

Ladybird Web Solution Pvt Ltd | Full time

Google Ads (AdWords) / SEM Executive

Bangalore North, India

We are looking for a passionate and result-orientedGoogle Ads (AdWords) / SEM Executiveto join our digital marketing team. The ideal candidate should have hands-on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube).
  
• Conduct keyword research and competitor analysis.
  
• campaigns to improve CTR, Quality Score, conversions, and ROI.
  
• Monitor daily campaign performance and budget allocation.
  
• Perform A/B testing for ad copies, landing pages, and bidding strategies.
  
• Track campaign performance using Google Analytics and Google Tag Manager.
  
• Generate weekly and monthly performance reports.
  
• Analyze conversion data and recommend improvements.
  
• Stay updated with Google Ads policies and industry trends.
  
• Collaborate with the SEO, Content, and Sales teams to improve lead generation.
  

Required Skills

• Strong knowledge of Google Ads.
  
• Experience with Google Analytics (GA4).
  
• Knowledge of Google Tag Manager (GTM).
  
• Keyword research using Google Keyword Planner and other SEO tools.
  
• Understanding of CPC, CPA, CTR, ROAS, Conversion Rate, and Quality Score.
  
• Basic knowledge of SEO and landing page optimization.
  
• Strong analytical and reporting skills.
  
• Good communication and problem-solving abilities.
  

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
  
• Google Ads Certification is preferred.
  
• Experience in B2B SaaS or Software Product Marketing is an added advantage.
  

Experience

• 1–3 years of experience in Google Ads / SEM.
  
• Freshers with Google Ads certification and hands-on project experience may also apply.