Google Ads (AdWords) / SEM Executive

Faveo Helpdesk; Bengaluru; On-site; INR 360,000 - 540,000; Full time

Job summary

Ladybird Web Solution Pvt Ltd in Bangalore North, India, is seeking a passionate Google Ads (AdWords) / SEM Executive to plan, execute, monitor and optimise paid search campaigns to generate quality leads and maximise ROI.

You will manage campaigns across Search, Display, Performance Max, Shopping and YouTube, perform keyword research, and collaborate with SEO, Content, and Sales teams to improve lead generation.

Qualifications

• Hands-on planning, executing, monitoring and optimising paid search campaigns.
• Experience with Google Ads, GA4 and GTM for reporting and optimisation.
• Strong analytical mindset and ability to generate ROI.
• Freshers with Google Ads certification may apply.

Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, PMax, Shopping, YouTube).
• Conduct keyword research and competitor analysis to improve ROI.
• Monitor daily performance and budget allocations.
• Perform A/B testing for ads and landing pages.
• Track performance with Google Analytics and TAG Manager and generate reports.
• Collaborate with SEO, Content, and Sales to boost lead generation.

Skills

Google Ads

GA4

GTM

Keyword planning

CPC/CPA/ROAS

SEO basics

Analytics & reporting

Communication

Education

Bachelor's in Marketing/Business/CS

Tools

Google Ads

GA4

GTM

Keyword Planner

Job description

Ladybird Web Solution Pvt Ltd | Full time

Google Ads (AdWords) / SEM Executive

Bangalore North, India | Posted on 08/01/2026

We are looking for a passionate and result-orientedGoogle Ads (AdWords) / SEM Executiveto join our digital marketing team. The ideal candidate should have hands-on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube).
• Conduct keyword research and competitor analysis.
• campaigns to improve CTR, Quality Score, conversions, and ROI.
• Monitor daily campaign performance and budget allocation.
• Perform A/B testing for ad copies, landing pages, and bidding strategies.
• Track campaign performance using Google Analytics and Google Tag Manager.
• Generate weekly and monthly performance reports.
• Analyze conversion data and recommend improvements.
• Stay updated with Google Ads policies and industry trends.
• Collaborate with the SEO, Content, and Sales teams to improve lead generation.

Required Skills

• Strong knowledge of Google Ads.
• Experience with Google Analytics (GA4).
• Knowledge of Google Tag Manager (GTM).
• Keyword research using Google Keyword Planner and other SEO tools.
• Understanding of CPC, CPA, CTR, ROAS, Conversion Rate, and Quality Score.
• Basic knowledge of SEO and landing page optimization.
• Strong analytical and reporting skills.
• Good communication and problem-solving abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Google Ads Certification is preferred.
• Experience in B2B SaaS or Software Product Marketing is an added advantage.

Experience

• 1-3 years of experience in Google Ads / SEM.
• Freshers with Google Ads certification and hands-on project experience may also apply.