Google Ads (AdWords) / SEM Executive

Zoho; Bengaluru Urban; Sur place; INR 350 000 - 600 000; Plein temps

Résumé du poste

Ladybird Web Solution Pvt Ltd in Bengaluru is seeking a Google Ads (AdWords) / SEM Executive to plan, execute, monitor, and optimise paid search campaigns for quality leads and ROI. The role requires hands-on CPC/ROAS understanding and collaboration with SEO/content teams.

The ideal candidate will manage campaigns across Google Ads platforms, perform keyword research, and generate performance reports while staying updated on policies and trends.

Qualifications

• Hands-on experience planning, executing, monitoring and optimizing paid search campaigns.
• Strong knowledge of CPC, CPA, CTR, ROAS and Quality Score.

Responsabilités

• Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, Shopping and YouTube.
• Conduct keyword research and competitor analysis.
• Monitor daily campaign performance and budget allocation.
• Perform A/B testing for ad copies and landing pages.
• Track performance with Google Analytics and Tag Manager.
• Generate weekly and monthly performance reports.
• Collaborate with SEO, Content, and Sales teams to improve leads.

Connaissances

Analytical skills

Communication

Problem solving

Reporting

Campaign optimization

Formation

Bachelor's degree in Marketing, Business, CS, or related

Outils

Google Ads

GA4

GTM

Keyword Planner

Description du poste

Ladybird Web Solution Pvt Ltd | Full time

Google Ads (AdWords) / SEM Executive

Bangalore North, India | Posted on 09/17/2026

We are looking for a passionate and result-oriented Google Ads (AdWords) / SEM Executive to join our digital marketing team. The ideal candidate should have hands-on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube).
• Conduct keyword research and competitor analysis.
• campaigns to improve CTR, Quality Score, conversions, and ROI.
• Monitor daily campaign performance and budget allocation.
• Perform A/B testing for ad copies, landing pages, and bidding strategies.
• Track campaign performance using Google Analytics and Google Tag Manager.
• Generate weekly and monthly performance reports.
• Analyze conversion data and recommend improvements.
• Stay updated with Google Ads policies and industry trends.
• Collaborate with the SEO, Content, and Sales teams to improve lead generation.

Required Skills

• Strong knowledge of Google Ads.
• Experience with Google Analytics (GA4).
• Knowledge of Google Tag Manager (GTM).
• Keyword research using Google Keyword Planner and other SEO tools.
• Understanding of CPC, CPA, CTR, ROAS, Conversion Rate, and Quality Score.
• Basic knowledge of SEO and landing page optimization.
• Strong analytical and reporting skills.
• Good communication and problem-solving abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Google Ads Certification is preferred.
• Experience in B2B SaaS or Software Product Marketing is an added advantage.

Experience

• 1–3 years of experience in Google Ads / SEM.
• Freshers with Google Ads certification and hands-on project experience may also apply.