Google Ads Executive

Group Surya; Bhubaneswar Municipal Corporation; On-site; INR 350,000 - 700,000; Full time

Job summary

Surya International Enterprise Ltd. is seeking a results-driven Google Ads Executive to plan, execute, and optimize paid advertising campaigns across Google platforms. The ideal candidate will generate quality leads, improve campaign performance, and maximize ROI while supporting the company's digital marketing objectives.

The role requires 1–3 years of hands-on Google Ads experience, proficiency in GA4 and GTM, and a collaborative approach with marketing and sales teams to drive results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Commerce or related field.
• 1–3 years of experience in managing Google Ads campaigns.
• Strong understanding of Google Ads, Analytics, and Tag Manager.
• Experience in lead generation and performance marketing.
• Knowledge of SEO and digital marketing concepts advantageous.

Responsibilities

• Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max and YouTube.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Monitor performance, optimize bids, budgets, ad copies, and targeting.
• Track metrics like CTR, CPC, CPA, conversion rate and ROAS.
• Generate high-quality leads with cost efficiency.
• Implement conversion tracking using GTM and GA.
• Prepare regular performance reports and actionable insights.
• Perform A/B testing of creatives, landing pages and strategies.
• Collaborate with content, design and sales teams to improve effectiveness.
• Stay updated with Google Ads policies and industry trends.

Skills

Google Ads Campaigns

Google Display Ads

YouTube Advertising

Performance Max

Keyword Research

Conversion Tracking

Google Analytics (GA4)

Google Tag Manager

Data Analysis & Reporting

Budget Management

Education

Bachelor's degree in Marketing/BA/Commerce

Tools

Google Ads

Google Analytics

Google Tag Manager

Job description

Surya International Enterprise Ltd. is looking for a results-driven Google Ads Executive to plan, execute, and optimize paid advertising campaigns across Google platforms. The ideal candidate will be responsible for generating quality leads, improving campaign performance, maximizing ROI, and supporting the company's digital marketing objectives.

Key Responsibilities

Plan, create, and manage Google Ads campaigns, including Search, Display, Performance Max, and YouTube Ads.

Conduct keyword research and competitor analysis to identify growth opportunities.

Monitor campaign performance and optimize bids, budgets, ad copies, and targeting.

Track and analyze campaign metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.

Generate high-quality leads while maintaining cost efficiency.

Implement conversion tracking using Google Tag Manager and Google Analytics.

Prepare regular performance reports and provide actionable insights.

Perform A/B testing of ad creatives, landing pages, and campaign strategies.

Collaborate with the content, design, and sales teams to improve campaign effectiveness.

Stay updated with Google Ads policies, industry trends, and digital marketing best practices.

Required Qualifications

Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.

1–3 years of experience in managing Google Ads campaigns.

Strong understanding of Google Ads, Google Analytics, and Google Tag Manager.

Experience in lead generation and performance marketing.

Knowledge of SEO and digital marketing concepts will be an added advantage.

Google Ads Certification preferred.

Key Skills

Google Search Ads

Google Display Ads

Performance Max Campaigns

YouTube Advertising

Keyword Research

Conversion Tracking

Google Analytics (GA4)

Data Analysis & Reporting

Budget Management

Lead Generation

A/B Testing

contct to - Madhusimta Rana(HR)- 9668975293