GI_REQ_144_Area Sales Manager_Band C

Keka Inc.; New Delhi; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Keka Inc. is seeking a Regional/Area Sales Manager to lead B2B computer hardware sales in the Delhi region. You will guide a field sales team, expand dealer/distributor networks, and drive channel partnerships to achieve revenue goals.

The role requires 5–10 years in IT hardware sales, strong leadership, and excellent negotiation and stakeholder management skills. A dynamic, fast-paced environment offers growth and performance rewards.

Qualifications

• 5–10 years IT hardware or consumer electronics sales experience.
• Experience handling end-to-end sales including lead generation, mapping, visits, negotiations, and onboarding channel partners.
• Strong stakeholder management and team leadership skills.
• Excellent interpersonal, negotiation and communication abilities.
• Ability to operate in a fast-paced environment and drive revenue growth.

Responsibilities

• Set annual sales plans and quotas for regions and territories; forecast revenue and profit.
• Develop field sales action plans and regional sales programs.
• Monitor supply, demand, and pricing to maintain volumes and margins.
• Recruit, train, and manage regional sales staff; monitor performance.
• Expand channel partner networks and develop product markets in the region.
• Stay updated on market trends, competitors, and industry developments.
• Counsel and discipline staff as needed to achieve targets.

Skills

Lead generation

Market mapping

Channel development

Team management

Negotiation

Client relations

Revenue target ability

Education

Post graduation in sales management

Job description

Regional / Area Sales Manager, B2B sales, Modern trade, Computer hardware (IT) sales, Lead Conversion, Regional/Area level Business Development, Expanding Dealer/distributor/retailer network, Distribution/channel sales, Sales Development, Market & network development, volume metric sales, Effectively Handling team, Training team members

Reporting to: Managing Director

• Determines annual unit and gross profit plans by implementing marketing strategies; and analysing trends and results
• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; and projecting expected sales volume and profit for existing and new products.
• Implements regional/area sales programs by developing field sales action plans.
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
• Completes regional/area sales operational requirements by scheduling and assigning employees; and following up on work results.
• Maintains regional/area sales staff by recruiting, selecting, orienting, and training employees.
• Responsible for increasing channel partners network across the allocated area or region and developing product market for the company.
• Maintains regional/area sales staff work results by counselling and disciplining employees; and planning, monitoring, and appraising job results.
• Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
• Contributes to team effort by accomplishing related results as needed and achieving self and team revenue targets.

Candidate must have:

• Must have rich experience in handling sales responsibilities right from lead generation, competitor mapping, market visit, price negotiation, lead closure, on boarding channel partners or business clients till managing a full-fledged team by handling an assigned territory and meeting monthly, quarterly or yearly revenue generation target.
• Preferable experience in handling IT hardware or consumer electronics products
• Strong experience of working with different stake holders and handling team effectively
• Interpersonal skills to establish rapport, trust & confidence while conversing with the clients
• Aptitude to work in a fast paced organisation with active listening, negotiation, facilitation, and reasoning skills
• Must have experience of increasing pan coverage and sales
• Must have expertise in building market strategy to generate higher revenue and locate the gap and opportunity area.
• Preferred, if have managerial experience in IT Hardware sales
• Preferred, if have experience in increasing pan coverage and sales
• Considering experienced candidate with 5 to 10 years IT / product sales or relevant sales & managerial experience in IT Hardware markets.
• Candidates with Post graduation in sales Management would be an added advantage.