Area Manager - Channel Sales - Building

Durman Colombia SAS (Colombia); Madhya Pradesh; On-site; INR 1,500,000 - 2,400,000; Full time

Job summary

Durman Colombia SAS (Colombia) is seeking a senior Sales professional for India operations in Madhya Pradesh. The role focuses on strategic planning, revenue forecasting, and market analysis to drive growth across product lines.

The candidate will lead a sales team, manage major accounts, coordinate with regional heads, and oversee distributor performance while assisting in negotiations and activations to expand market share. Strong English and local language proficiency is required.

Qualifications

• Bachelor's degree required.
• 8+ years in sales and marketing roles.
• Strong problem solving and analytical skills.
• Excellent English and local language communication.
• Ability to motivate and lead sales teams.

Responsibilities

• Forecast revenue streams and develop sales strategies.
• Manage major accounts and negotiate prices with Region Head.
• Map retail outlets and allocate them to the sales team; create beat plans.
• Gather market intelligence and analyze trends to forecast sales.
• Recruit, train and motivate the sales team and manage distributor performance.

Skills

Problem-solving

Analytical skills

Leadership

Communication skills

Presentation skills

Influencing

Negotiation

Marketing strategy

Education

Bachelor's Degree

Tools

Microsoft Office

Job description

Sales Planning and Reporting

Accurately forecast annual, quarterly and monthly revenue streams. Collaborate with Region Head to develop sales strategies to improve market share in all product lines. Monitor area sales, analyze variances and develop & implement area specific sales action plans to ensure revenue growth across product categories. Maintain sales staff and distributor performance records to effectively analyze business and individual performance; provide productivity reports as required to management.

Sales Execution

Perform sales activities for major accounts and negotiate sales price and discounts in consultation with Region Head. Map the retail outlets in the area and allocate them to the sales team. Create beat plan for TGEs and TGMs and monitor its adherence; assist them in establishing personal contact and rapport with key influencers, decision-makers in the area. Liaise with major accounts and negotiate sales price and discounts in consultation with region head. Support projects sales by establishing & maintaining regular contact with local developers, individual house builder's regional industry/influencer bodies and associations, track upcoming developments and coordinate with the Regional Project Sales Managers to develop and convert leads for Project sales. Drive and monitor distributor performance on metrics of sales, on-time delivery, query resolution. Provide recommendations on new distributor appointment and distributor management system.

Market Intelligence and Analysis:

Constantly gather market and competitor intelligence, evaluate market trends and provide updates to Region Heads, along with recommendations for tackling. Compile and analyze region specific sales figures to derive sales trends and forecasts across products.

Activations & Launches

Provide inputs to the regional branding execution manager in devising apt branding initiatives for the area. Implement area specific trade promotional/branding/marketing initiatives activities and strive to ensure maximum visibility through the marketing and promotion activities. Conduct sales promotion activities and key plumber/architect/consultant meets.

Resource management and development

Responsible for the recruitment, direction, organization, performance appraisal, control and motivation of sales team to accomplish specific sales objectives. Educate and train sales team (self + through corporate sales training) in the areas of account sales and growth, selling & communication skills, presentation skills, competition tracking and business/financial matters on contracts/ invoicing etc.

Role Specific Competencies:

• Educational Qualification : Bachelor's Degree
• Years/type of experience : 8+ years in sales and marketing roles
• Skills/Knowledge : Problem-solving and analytical skills to interpret sales performance and market trend information
• Ability to motivate and lead the sales team
• Experience in developing marketing and sales strategies Excellent oral and written communication and presentation skills, plus a good working knowledge of Microsoft Office Suite
• Ability to build relationships,
• Influencing and Negotiation ability
• Language : Fluent in English and local languages.