General Manager Sales and Marketing

Krishna Institute Of Medical Sciences

Telangana

On-site

INR 1,200,000 - 1,800,000

Full time

9 days ago

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Job summary

KIMS Hospitals is seeking a Hospital Marketing Manager in Telangana. The role focuses on leading the marketing team, driving revenue, and building a robust referral doctor network across multi-specialty segments.

Responsibilities include strategic business planning, performance reviews, brand visibility, health talks and campaigns to increase footfall and referrals. Experience in hospital marketing is preferred.

Qualifications

Hospital marketing background required.

Responsibilities

To effectively lead the team of Managers/ Executives allocated in the area of business.
Responsible for the revenue generation & leads to the hospital.
To achieve targets in scheduled time.
Recruit/ Build teams and ensure attrition management and effective ROI from team members, also responsible for planning effective career growth and delegate responsibility to nurture their growth.
Business Planning & Development for short term and long term gains.
Ensure competence of personnel as per competency matrix, and review performance every month.
To Evaluate and analyse the targeted areas.
To initiate, build, nurture and manage the relationship with key corporate/Referral doctors and network hospital majorly in the Multi Super Specialty segments.
To conduct various brand building and visibility related activities in surrounding areas, associations to improve footfalls, meet internal doctors for their suggestions to improve footfalls.
To organize and monitor various health talks, health camps in corporate houses /network hospitals.
To Plan and Organize Innovative Campaigns to Increase Referral and Brand Awareness Conduct health camps.
To build rapport with KOLs/ KBL’s in designated areas
To keep regular follow ups with Referral doctors, monitor call average norms and keep updating doctors list to provide timely feedbacks of the referred patients to the Referral doctors.
To conduct CMEs, Round Table meets and Cluster meets with Referral doctors in the assigned areas

Job description

Role & responsibilities

To effectively lead the team of Managers/ Executives allocated in the area of business.
Responsible for the revenue generation & leads to the hospital.
To achieve targets in scheduled time.
Recruit/ Build teams and ensure attrition management and effective ROI from team members, also responsible for planning effective career growth and delegate responsibility to nurture their growth.
Business Planning & Development for short term and long term gains.
Ensure competence of personnel as per competency matrix, and review performance every month.
To Evaluate and analyse the targeted areas.
To initiate, build, nurture and manage the relationship with key corporate/Referral doctors and network hospital majorly in the Multi Super Specialty segments.
To conduct various brand building and visibility related activities in surrounding areas, associations to improve footfalls, meet internal doctors for their suggestions to improve footfalls.
To organize and monitor various health talks, health camps in corporate houses /network hospitals.
To Plan and Organize Innovative Campaigns to Increase Referral and Brand Awareness
Conduct health camps.
To build rapport with KOLs/ KBL’s in designated areas
To keep regular follow ups with Referral doctors, monitor call average norms and keep updating doctors list to provide timely feedbacks of the referred patients to the Referral doctors.
To conduct CMEs, Round Table meets and Cluster meets with Referral doctors in the assigned areas