Executive - Marketing

NU Hospitals; Shimoga District; On-site; INR 350,000 - 750,000; Full time

Job summary

NU Hospitals is seeking a marketing and business development professional to expand our referral doctor network and corporate relations in Karnataka. The role involves coordinating branding activities with in-house doctors, forging ties with insurers and clinics, and executing sales strategies for revenue growth.

The candidate should have strong communication, interpersonal, analytical and negotiation skills, with willingness to travel and flexibility to meet institutional requirements.

Qualifications

• Educational qualifications as listed in the job spec.
• MBA preferred for marketing specialization.
• Candidates should be capable of handling multiple stakeholders.

Responsibilities

• Enhance referral doctor and corporate relations reaching new markets.
• Coordinate branding activities with in-house doctors under direction of VP, Ops and BD.
• Tie-ups with insurances/TPAs/clinics/nursing homes to expand network.
• Design and execute sales strategies to increase revenue via value-added services.
• Plan activities per phased Marketing Strategic plans.
• Organize health talks and awareness programs.
• Organize health camps and client contact programs.
• Organize CME and wellness programs.
• Implement marketing and BD activities as planned by management.

Skills

Communication

Interpersonal

Analytical

Negotiation

Willing to travel

Flexibility

Education

10+2 or Graduate or Post Graduate

MBA with Marketing Specialization

Job description

Job Specification

10+2 or Graduate or Post Graduate (Preference will be given for MBA with Marketing Specialization)

Excellent Communication Skills

Excellent Interpersonal Skills

Good Analytical Skills

Good Negotiation skills

Willing to travel

Flexible to the institution’s requirements

Key Result Areas

Achieve the assigned business targets every month

Expansion of Referral Doctor pool

Market share enhancement

Online/ offline and other marketing & branding

Sales & community connect initiatives

Corporate Relations

Exclusive Job responsibilities

• Core area of concentration will be enhancing Referral Doctor & Corporate Relations & expanding the referral market base in all areas where NU has already established or establishes operations.
• To discuss/coordinate related to branding activities with in-house doctors, understand the requirement and act upon it under the direction of the VP,Ops and BD.
• Tie-ups with Insurance companies/TPAs/ Clinics/Nursing Homes etc.
• Design & execute sales strategies for enhancement of revenue through innovative value adds services.
• To plan various activities as per the phase wise Marketing Strategic plans.
• Organize Health talks, Awareness Talks etc.
• Organize Health camps : client contact programmes
• Organize CME programmes, wellness programmes, etc
• Implementation of marketing and BD activities planned by management