Assistant Sales Manager

Skyleaf Consultants; Gandhidham; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Skyleaf Consultants is seeking a high-impact Sales & Marketing Leader to drive revenue growth for hospital services across OPD, IPD, surgical volumes, and corporate partnerships. You will design and execute strategies to win referrals, secure empanelments, and lead brand campaigns.

The role requires building networks with doctors, corporates, PSUs, and TPAs; organizing CME events; managing budgets; and mentoring field teams to achieve ethical, results-oriented performance.

Responsibilities

• Formulate and execute aggressive sales strategies to hit quarterly and annual targets across specialties.
• Build a network of referring doctors and nursing home owners; drive referrals and CME initiatives.
• Drive corporate sales, empanelments with corporates, PSUs, insurers, and TPAs; manage onboarding workflows.
• Oversee multi-channel hospital marketing, local SEO, PPC, and community outreach to boost brand recall.
• Lead and coach field sales and marketing teams; manage annual marketing budget and ROI.

Job description

Key Responsibilities

1. Sales & Revenue Generation (OPD / IPD / Surgical Volume)

• Formulate and execute aggressive sales and business development strategies to achieve quarterly and annual revenue targets across all specialties.
• Drive patient acquisition and referral volume across key focus areas, including high-yield surgical procedures and Centres of Excellence (CoEs).
• Monitor and analyze revenue pipelines, specialty-wise occupancy rates, average revenue per occupied bed (ARPOB), and campaign ROIs.

2. Referral Doctor Networking & Medical Fraternity Relations

• Build, nurture, and expand a strong network of referring doctors, general practitioners (GPs), nursing home owners, and consultants across the catchment area and feeder towns.
• Organize Continual Medical Education (CME) programs, doctor-to-doctor (D2D) connect initiatives, clinical meets, and round-table discussions to drive referral inflow.
• Systematically track lead generation, conversion ratios, and field sales team productivity using healthcare CRM tools.

3. Corporate Empanelment, TPA & Institutional Sales

• Drive corporate sales initiatives by securing strategic empanelments with top corporates, PSUs, insurance companies, and TPAs.
• Organize corporate health check-up camps, wellness workshops, occupational health centers (OHCs), and on-site health awareness drives.
• Manage institutional relationships to ensure smooth patient onboarding, pre-authorization workflows, and billing facilitation.

4. Brand Strategy, Marketing & Community Outreach

• Oversee multi-channel hospital marketing campaigns across traditional media, outdoor hoardings, print, press, radio, and local digital platforms.
• Lead community health programs, free/subsidized screening camps, Resident Welfare Association (RWA) outreach, and public health awareness drives to boost local brand recall.
• Partner with corporate digital marketing teams to drive local Search Engine Optimization (SEO), Pay-Per-Click (PPC) campaigns, social media engagement, and online appointment conversions.

5. Team Leadership & Budget Management

• Lead, mentor, and performance-manage the field sales executives, corporate relations managers, and marketing support staff.
• Prepare and manage the annual marketing budget, ensuring cost-effective allocation and optimal Return on Investment (ROI) across all promotional channels.
• Conduct regular performance reviews, territory planning, and field-visit audits to ensure high sales productivity and ethical compliance.