General Manager

Felix Hospital; Dadri; Presencial; INR 1.800.000 - 3.200.000; Jornada completa

Descripción de la vacante

Felix Hospital, Noida, seeks an experienced General Manager – Referral & Trade Marketing to lead strategic initiatives for strengthening the referral network and boosting patient footfall. This role focuses on building relationships with doctors, clinics, nursing homes, and diagnostic centres to drive revenue growth.

You will design annual business plans, oversee a marketing team, and coordinate with clinical and operations teams to ensure seamless referral processes and an enhanced patient

Formación

• MBA / PGDM in Marketing, Sales, or Business Administration.
• Bachelor's degree in any relevant discipline.

Responsabilidades

• Develop and implement referral marketing strategies to strengthen the hospital's referral network.
• Build and maintain relationships with doctors, clinics, nursing homes, and healthcare professionals to increase patient inflow.
• Plan and execute trade marketing initiatives, partnerships, and promotional campaigns to expand market reach.
• Coordinate with clinical, operations, finance, and CRM teams to ensure smooth referral flow and positive patient experience.
• Develop annual and monthly business plans for referral and trade marketing and monitor performance.

Educación

MBA/PGDM in Marketing

Bachelor's degree

Descripción del empleo

Posted On 31 Oct 2026

End Date 14 Nov 2026

Required Experience 8 - 15 years

Basic Section

Band B7

Designation General Manager

Campus/Non Campus Non Campus

Organisational

Group Felix Group

Department Marketing

Country India

Region North

Branch Noida

Working Location Noida-83

Skills

Skill

Working Language

Job Description

JOB DESCRIPTION

Position: General Manager – Referral & Trade Marketing
Department: Marketing & Business Development
Organization: Felix Hospital, Noida
Reporting To: Director / Senior Management
Experience: 10–15 Years (Preferably in Healthcare / Hospital Industry)
Employment Type: Full-Time

1. Job Purpose

The General Manager – Referral & Trade Marketing will be responsible for developing and implementing strategic marketing initiatives to strengthen the hospital's referral network, enhance relationships with doctors, clinics, nursing homes, diagnostic centres, and healthcare institutions, and drive patient footfall and revenue growth.

The role will focus on expanding the hospital's market presence through effective referral management, trade marketing strategies, institutional tie-ups, and strong stakeholder engagement.

2. Key Responsibilities

A. Referral Marketing & Relationship Management

Develop and implement strategies to strengthen the hospital's referral network.

Build and maintain strong relationships with doctors, consultants, general practitioners (GPs), clinics, nursing homes, and healthcare professionals.

Identify and develop new referral sources to increase patient inflow.

Conduct regular meetings and engagement activities with referring doctors.

Monitor referral trends, patient conversion, and referral source performance.

Ensure effective coordination between referring doctors and hospital departments.

B. Trade Marketing & Business Development

Develop and execute trade marketing strategies to expand the hospital's business reach.

Identify new business opportunities through clinics, diagnostic centres, corporate clients, and healthcare institutions.

Establish strategic partnerships and professional collaborations with healthcare stakeholders.

Plan and execute promotional campaigns, medical camps, health awareness programmes, and doctor engagement activities.

Strengthen the hospital's brand visibility and market positioning.

Lead, guide, and motivate the referral and trade marketing team.

Define individual and team targets and monitor performance.

Conduct regular team reviews and provide guidance to improve productivity.

Ensure effective territory allocation and market coverage.

Develop a performance-driven and result-oriented team culture.

D. Revenue Generation & Performance Monitoring

Develop annual and monthly business plans for referral and trade marketing.

Drive patient acquisition and revenue growth through referral and trade channels.

Monitor referral conversion rates, patient footfall, and revenue contribution.

Analyse market trends, competitor activities, and business performance.

Prepare regular MIS reports and present performance updates to senior management.

E. Internal Coordination

Coordinate with clinical departments, operations, finance, and customer relationship teams.

Ensure smooth coordination for referred patients and facilitate a positive patient experience.

Work closely with hospital management to achieve organisational business objectives.

Ensure ethical marketing practices and compliance with hospital policies.

3. Key Performance Indicators (KPIs)

Growth in referral-generated patient footfall.

Revenue generation through referral and trade marketing channels.

Development of new referral partners and institutional tie-ups.

Referral partner retention and engagement.

Achievement of monthly and annual business targets.

Team productivity and target achievement.

Market penetration and brand visibility.

4. Educational Qualification

MBA / PGDM in Marketing, Sales, or Business Administration.

Bachelor's degree in any relevant discipline.

5. Experience & Skills Required

10–15 years of experience in sales, referral marketing, trade marketing, or business development.

Preferably 5+ years of experience in a managerial or leadership position.