Marketing Manager

Rama Medicare; Hapur; On-site; INR 1,080,000 - 1,320,000; Full time

Job summary

Rama Medicare in Hapur seeks an experienced Hospital Marketing Manager/Sr. Manager to drive OPD/IPD footfall through focused marketing and outreach programs.

You will build strong relationships with doctors, clinics, TPAs and referral partners to generate patient referrals and coordinate with the digital team for brand visibility. Require 7–12 years in hospital marketing and an MBA in Marketing; leadership, networking in the local medical community, and track record in CMEs, health camps, and

Qualifications

• Experience in hospital marketing and operations.
• Strong relationships with doctors, clinics and TPAs.
• Excellent communication and leadership skills.

Responsibilities

• Execute marketing plans to increase OPD, IPD, and overall footfall through BTL activities, health camps, and outreach programs.
• Develop and maintain relationships with doctors, clinics, TPAs, and referral partners for patient referrals.
• Handle corporate tie-ups, TPA empanelment follow-ups, and ensure smooth coordination for business generation.
• Coordinate with digital team for social media, Google presence, and ATL/BTL activities. Ensure brand visibility in catchment areas.
• Plan and execute CMEs, doctor engagement meets, health awareness camps, and RWA activities in nearby areas.
• Track competitor activities, market trends, and daily reporting of activities and conversions.
• Coordinate with Operations, Doctors, and Front Office teams for promotional activities and smooth patient experience.

Skills

Communication Skills

Leadership

Team Management

Hospital Network

Education

MBA in Marketing / Hospital Management

Job description

Job Title: Hospital Marketing Manager/Sr. Manager
Location: Hapur
Experience: 7 to 12 Yrs
Budget: Upto 12 LPA
Education: MBA in Marketing

Key Responsibilities:

• Execute marketing plans to increase OPD, IPD, and overall footfall through BTL activities, health camps, and outreach programs.
• Develop and maintain strong relationships with doctors, clinics, TPAs, and referral partners for patient referrals.
• Handle corporate tie-ups, TPA empanelment follow-ups, and ensure smooth coordination for business generation.
• Coordinate with digital team for social media, Google presence, and ATL/BTL activities. Ensure brand visibility in catchment areas.
• Plan and execute CMEs, doctor engagement meets, health awareness camps, and RWA activities in nearby areas.
• Track competitor activities, market trends, and daily reporting of activities and conversions.
• Coordinate with Operations, Doctors, and Front Office teams for promotional activities and smooth patient experience.

Required Candidate Profile:

• Must have worked with a reputed Hospital / Multi-Speciality Hospital.
• Strong network in medical fraternity & local market.
• Excellent communication, leadership and team management skills.
• MBA in Marketing / Hospital Management preferred.