Executive-Corporate Development

Shalby Hospitals; Indore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Shalby Hospitals in India is seeking an Executive - Doctor Referral to expand market share by cultivating doctor referrals through PSUs, government, corporate, and online channels, while promoting hospital specialties in line with brand standards.

The role requires extroverted, target-driven professionals with a marketing mindset and the ability to work under pressure, coordinating CME activities and physician engagements.

Qualifications

• Knowledge about protocols and hospital standards
• Awareness about branding, promotions and brand manual adherence
• Ability to identify target audiences for specialty promotion

Responsibilities

• Expand market share through doctor referrals (PSUs, government, corporate, online)
• Meet doctors regularly and generate leads
• Explain details that interest doctors and maintain relationships
• Conduct CME programs with specialty doctors
• Promote all specialties to target audience and achieve IP/OP targets
• Support branding and promotional activities per marketing plan
• Analyze markets and competitors to identify improvement opportunities
• Map target audience for super specialty departments and maintain brand compliance

Skills

Protocols knowledge

Hospital standards

Brand promotion

Audience targeting

Doctor engagement

Education

Graduation in any discipline

MBA (Marketing)

Job description

Job Summary

To be filled up as per the requirement of the Division / unit / function / territory

Basic Information

• Position Title & Designation: Executive - Doctor Referral
• JD Code: shb/xxx/dept/nnn
• Job Family: Business Support
• Department: Corporate Development
• Role Details: To be filled up as per the requirement of the Division / unit / function / territory
• Grade: A3
• Reporting To: Head - Doctor Referral (CD)

Location Details

Country: India

Qualifications

• Basic Qualification / Education / Vocational Training: Graduation in any discipline
• Advanced Qualification / Certification / Specialist Training: MBA (Marketing)

Experience

• Minimum Experience: 1-3 Years
• Specific / Relevant Experience: 2 Years

Functional Skills and Capabilities

• Knowledge about protocols
• Knowledge about hospital standards and specialties
• Knowledge about all avenues
• Awareness about brand promotion and activities
• Knowledge about Shalby s services.

Behavioural

• Responsible in nature
• Procedure-oriented
• Flexibility and adaptability
• Ability to work in pressurized situations
• ExtrovertTarget driven

Objective

To expand market share by exploring all possible opportunities, promoting the hospital specialties by targeting the right audience, improving patient satisfaction, all in accordance with the pre-determined hospital protocols and standards.

Key Responsibilities

• Doctor Referral - Responsible for expanding market share by exploring all possible avenues(PSUs, government, corporate, online marketing)
• Accomplishing daily target of meeting doctors.
• Meeting doctors regularly and getting in touch with doctors untouched for long.
• Explain doctors only about those details they are interested in.
• Generating leads through doctor referrals.
• Liable to expand referral market share
• Promotion of all specialties in respective target audience
• Responsible to achieve specialty wise IP/OP targets
• Conducting CME in presence of particular specialty doctor.
• Creating awareness about different specialties and doctors through Doctor Engagement Activities in all possible ways adhering to the protocol levied for each activity
• Assist in all possible manner for all Branding & Promotion related activities
• Conceptualize, conceive and constructively design marketing campaigns
• Analyzing the markets and competitors in them
• Identify gaps in patient satisfaction and take corrective measures to improve by delighting them
• Meeting KOLs (Key Opinion Leaders) and conducting CME (Continuous Medical Education) programs abiding to the marketing plan and overall organizations objective
• Identifying and mapping target audience for promoting super specialty departments
• Ensuring all activities undertaken are in strict adherence with the brand standard pre-decided in Brand Manual