Manager - Marketing (Enterprise)

NU Hospitals; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Job summary

NU Hospitals in Bengaluru seeks a seasoned marketing professional to lead online and offline marketing strategies. The successful candidate will be responsible for achieving business targets, expanding the referral doctor pool, and enhancing market share through innovative sales strategies.

With a preference for MBA graduates and at least 7 years of marketing experience, applicants should excel in communication, analytical, and negotiation skills. The role demands flexibility and readiness to travel.

Qualifications

• Minimum 7 years experience in Marketing.
• Preference for candidates with MBA specialization in Marketing.

Responsibilities

• Achieve assigned business targets monthly.
• Expand Referral Doctor pool and enhance market share.
• Coordinate branding activities with in-house doctors.
• Design and execute sales strategies for revenue enhancement.
• Supervise community-related programmes.

Skills

Communication Skills

Interpersonal Skills

Analytical Skills

Team Management

Negotiation Skills

Education

Graduate or Post Graduate (MBA with Marketing preferred)

Job description

Qualifications: Graduate or Post Graduate (Preference will be given for MBA with Marketing Specialization). Excellent Communication & Interpersonal Skills. Minimum 7 years experience in Marketing vertical. Good Analytical Skills. Excellent team management Skills. Good negotiation skills. Willing to travel. Flexible to the institution’s requirements.

Key Result Areas: Achieve the assigned business targets every month. Expansion of Referral Doctor pool. Market share enhancement. Online & offline marketing & branding. Sales & community connect initiatives. Corporate Relations.

Exclusive Job responsibilities

• Will be responsible for achieving desired results by managing the complete gamut of activities in the marketing (online and offline), sales and business development sphere.
• Core area of concentration will be on developing and driving Marketing and Sales strategies, enhancing Referral Doctor & Corporate Relations & expanding the referral market base in all areas where NU has already established or establishes operations.
• To discuss/coordinate related to branding activities with in-house doctors, understand the requirement and act upon it under the direction of the VP OPs and BD.
• Tie-ups with Insurance companies/TPAs/ Clinics/Nursing Homes etc.
• Design & execute sales strategies for enhancement of revenue through innovative value adds services.
• To plan various activities as per the phase wise Marketing Strategic plans.
• Review and Supervise the various community related programmes developed by the Marketing Team of the NU Hospitals Pvt. Ltd.
• Health talks, Awareness Talks etc.
• Health camps : client contact programmes.
• CME programmes, wellness programmes, etc.
• To improve business on Pre-employment medical examination (Continuous focus).
• Market Share enhancement, Develop Competitive strategies (Market watch/competitors watch).
• Ensure implementation of various marketing and BD activities planned by management.
• On field training and induction of marketing executives and ensure daily joint work as per norms.
• Follow up on marketing executives referral patients target achievement every month.