Founding Growth & Brand Marketer.

Dhaivabhoomi Immersive Technologies; Hyderabad; Hybrid; INR 350,000 - 650,000; Full time

Benefits offered by this job

Direct collaboration with the founder

Meaningful ownership and shape a brand

Room to grow into leadership role

Cash compensation based on experience

Potential equity participation (terms)

Job summary

Dhaivabhoomi Immersive Technologies in Hyderabad is seeking a marketing-focused professional to shape our early-stage brand and GTM. You will define audience, messaging, and launch strategies, while running Meta campaigns and building an engaging social content calendar.

Ideal candidates bring hands-on Meta advertising experience, strong copywriting, and the ability to work independently with the founder to grow our audience and influence initial growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Approximately 24 years of experience in digital marketing, growth marketing, or performance marketing.
• Proven hands-on experience managing Meta advertising campaigns, including creative testing, budget management, and performance analysis.
• Strong copywriting, storytelling, and social media content skills.
• Ability to work independently, take initiative, and collaborate closely with the founder.
• Telugu proficiency and experience marketing to regional Indian audiences are a plus.

Responsibilities

• Define our initial audience, positioning, and brand messaging with the founder.
• Develop and execute a practical launch and growth plan.
• Speak with potential and early users to understand their needs and motivations.
• Build a consistent brand voice across campaigns, social media, and product communication.
• Independently set up, manage, and optimise Facebook and Instagram campaigns.
• Develop ad concepts, write copy, and coordinate creative production.
• Test different creatives, messages, and campaign approaches within agreed budgets.
• Establish conversion tracking with the product team.
• Monitor acquisition costs and user actions, using results to guide spending.
• Own the content calendar for Instagram and Facebook.
• Develop reels, scripts, captions, carousels, and product storytelling.
• Create content around daily devotion, festivals, cultural stories, and Dhaivabhoomi's features.
• Produce simple content independently and collaborate with designers or editors when needed.
• Engage with the community and explore relevant creator collaborations.
• Track campaign performance, audience growth, conversions, and repeat engagement.
• Share weekly insights and recommendations.
• Manage priorities, follow through on commitments, and take initiative.

Skills

Digital marketing

Growth marketing

Performance marketing

Meta advertising

Copywriting

Social media content

Storytelling

Independent work

Collaboration with founder

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Meta Ads Manager

Job description

Role & responsibilities

Go-to-market and brand building

• Work with the founder to define our initial audience, positioning, and brand messaging.
• Develop and execute a practical launch and growth plan.
• Speak with potential and early users to understand their needs and motivations.
• Build a consistent brand voice across campaigns, social media, and product communication.

Meta advertising

• Independently set up, manage, and optimise Facebook and Instagram campaigns.
• Develop ad concepts, write copy, and coordinate creative production.
• Test different creatives, messages, and campaign approaches within agreed budgets.
• Work with the product team to establish conversion tracking.
• Monitor acquisition costs and user actions, and use results to guide spending.

Organic social media and content

• Own the content calendar for Instagram and Facebook.
• Develop reels, scripts, captions, carousels, and product storytelling.
• Create content around daily devotion, festivals, cultural stories, and Dhaivabhoomis features.
• Produce simple content independently and collaborate with designers or editors when needed.
• Engage with the community and explore relevant creator collaborations.

Measurement and execution

• Track campaign performance, audience growth, conversions, and repeat engagement.
• Share weekly insights and recommendations.
• Manage priorities, follow through on commitments, and take initiative.

What success looks like in the first three months

• A clear initial audience and messaging direction.
• A practical go-to-market plan with measurable priorities.
• Meta campaigns running with reliable tracking and documented learnings.
• A consistent organic content calendar with promising formats identified.
• Clear recommendations for the next stage of growth.

Preferred candidate profile

• Bachelors degree in Marketing, Business, Communications, or a related field preferred. Candidates with other educational backgrounds and strong relevant work are equally welcome.
• Approximately 24 years of experience in digital marketing, growth marketing, or performance marketing.
• Proven hands-on experience managing Meta advertising campaigns, including creative testing, budget management, and performance analysis.
• Strong copywriting, storytelling, and social media content skills.
• Ability to work independently, take initiative, and collaborate closely with the founder.
• Telugu proficiency and experience marketing to regional Indian audiences are a plus.

Perks and benefits

• Direct collaboration with the founder.
• Open to Meaningful ownership and the opportunity to shape a brand from its earliest stage.
• Room to grow into a broader marketing leadership role.
• Cash compensation based on experience and scope.
• Potential equity participation for the right long-term fit, with terms discussed and agreed separately.