Brand Marketing Executive

Weekday (YC W21); Mumbai; On-site; INR 420,000 - 720,000; Full time

Job summary

Weekday (YC W21) in Mumbai is seeking a creative Social Media & DTC Marketing Executive to strengthen brand presence, drive audience engagement, and support direct-to-consumer initiatives. You will shape content strategies, manage campaigns, and collaborate with design and content teams.

The role requires a passion for social trends, content creation, and online community building, with 1+ year experience. You will run Meta Ads, email and WhatsApp campaigns, and help optimize performance across

Qualifications

• 1+ year of experience in social media marketing or digital marketing.
• Strong understanding of social media trends and content formats.
• Familiarity with Meta Ads, DTC marketing, email marketing and WhatsApp marketing is a plus.
• Experience coordinating content shoots or working with creative teams is preferred.
• Understanding of ORM and customer communication best practices.

Responsibilities

• Plan, create, and execute social media content calendars aligned with brand objectives.
• Develop engaging content ideas for posts, reels, stories, and short-form videos.
• Support DTC marketing initiatives, including paid advertising and retention campaigns.
• Assist in creating and managing Meta Ads, including assets and external agency work.
• Plan and coordinate in-house content shoots for social media and campaigns.
• Collaborate with designers, videographers, and agencies to produce marketing assets.
• Execute email and WhatsApp marketing campaigns to drive engagement and repeat purchases.
• Monitor social platforms and respond to comments, messages, and feedback.
• Track engagement, performance, and audience growth across channels.
• Stay updated on trends, platform updates, and competitor activities.
• Identify opportunities to improve content performance and brand visibility.

Skills

Social media marketing

Content creation

Digital advertising

Audience engagement

Campaign management

Storytelling

Tools

Meta Ads

WhatsApp Marketing

Job description

This role is for one of our clients

Seniority level: Associate level

Experience: 1+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full Time

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We are looking for a creative and proactive Social Media & DTC Marketing Executive to strengthen brand presence, drive audience engagement, and support direct-to-consumer (DTC) marketing initiatives. The ideal candidate will have a strong interest in social media, content creation, digital advertising, and online community building.

This role is suited for someone who understands emerging social media trends, enjoys creating engaging content, and can turn creative ideas into effective marketing campaigns. You will contribute to brand awareness, customer engagement, and business growth in a fast-paced environment.

Requirements

Key Responsibilities

• Plan, create, and execute social media content calendars aligned with brand objectives and audience interests
• Develop engaging content ideas for posts, reels, stories, short-form videos, and other digital formats
• Support DTC marketing initiatives, including paid advertising, customer engagement, retention campaigns, and community building
• Assist in creating and managing Meta Ads, including in-house creative assets and advertisements developed with external agencies
• Plan and coordinate in-house content shoots for social media, digital campaigns, and paid advertising
• Collaborate with designers, videographers, creators, and agencies to produce high-quality marketing assets
• Execute email and WhatsApp marketing campaigns to support customer engagement, retention, and repeat purchases
• Monitor social media platforms and manage online reputation by responding to comments, direct messages, queries, and feedback
• Track social media engagement, campaign performance, audience growth, and other relevant marketing metrics
• Stay updated on social media trends, content formats, platform updates, and competitor activities
• Identify opportunities to improve content performance, strengthen brand visibility, and enhance customer interactions
• Maintain consistent brand voice, messaging, and visual identity across digital channels

What Makes You a Great Fit

• 1+ year of experience in social media marketing, digital marketing, content creation, or a related field
• Strong understanding of social media platforms, content formats, audience engagement, and emerging digital trends
• Familiarity with Meta Ads, DTC marketing, email marketing, and WhatsApp marketing is an advantage
• Experience coordinating content shoots or working with creative teams, influencers, or external agencies is preferred
• Understanding of online reputation management (ORM) and customer communication best practices
• Strong creative thinking, storytelling, and content ideation skills
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns, deadlines, and priorities with attention to detail
• Familiarity with tools for content creation, scheduling, analytics, and campaign management is a plus
• A proactive, adaptable, and ownership-driven mindset with a genuine interest in building brands
• Ability to work collaboratively in a fast-paced startup environment and contribute fresh ideas to marketing initiatives