Meta Ads - Content (Performance Marketing-Telugu)

Lokal; India; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

End-to-end ownership of marketing

Training and mentorship from leadership

Performance-based growth opportunities

Job summary

Lokal is seeking a hands-on Performance Marketing professional to manage digital marketing efforts, including ad creation and performance tracking. In this role, you'll study target audiences and competition to craft compelling ads aimed at driving downloads and purchases.

The position offers full ownership of marketing initiatives and a high learning curve with direct business impact, supported by leadership training. This is an exciting opportunity to drive growth through paid marketing while working in an innovative environment in India.

Qualifications

• 1–3 years of experience in performance marketing content or growth marketing.
• Hands‑on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills (English + regional language preferred).
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data‑driven mindset with strong analytical skills.

Responsibilities

• Study audience and competition to write compelling ads.
• Decide ad angles, hooks, and formats; write scripts.
• Collaborate with designers and video editors on concepts.
• Create multiple ad variants per campaign rapidly.
• Conduct A/B tests and analyze performance metrics.
• Ensure creative feels native to each market.

Skills

Performance marketing content

Meta Ads & Google Ads

Copywriting skills

Analytical skills

Job description

Meta Ads - Content (Performance Marketing-Telugu)

Full-time

What is Lokal

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:

• Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
• Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
• GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
• Dostt – Make new friends through voice chats, games, and real, authentic conversations
• Eaze – A safe space to explore emotional well-being via community-driven support
• AstroLokal – Instant access to trusted astrologers through audio and chat
• And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants.

About the role

We are looking for a hands‑on Performance Marketing professional to manage end‑to‑end digital marketing—from running ads and creating content ideas to tracking and optimizing performance. This is a high‑ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

Key Responsibilities

• For each app you work on, you'll study the audience, the market, and the competition—then write ads that get people to download and make that first purchase.
• You decide the angle, the hook, the format, and the script—and you write it yourself.
• You brief designers and video editors on your concepts and follow through until the output matches your intent.
• You ship multiple creative variants per campaign (80‑100 per week)—fast cycles, not one polished ad a week.
• You run your own A/B tests, read the results, and decide what to try next.
• You track what's working in each market and make sure the creative feels native to that audience.

Must‑Have

• 1–3 years of experience in performance marketing content or growth marketing.
• Hands‑on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills (English + regional language preferred).
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data‑driven mindset with strong analytical skills.

What We Offer

• End‑to‑end ownership of marketing
• Training and mentorship from leadership
• High learning curve with direct business impact
• Performance‑based growth opportunities

Why This Role Is Exciting

• You will directly drive growth through paid marketing and experiments
• You will own end‑to‑end performance—from ads to insights and optimization
• You will test, learn, and scale what works with real business impact
• High visibility with leadership and a steep learning curve

Job Location