Meta Ads - Content

Lokal; India; On-site; INR 700,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary with performance-based incentives

Exposure to cutting-edge marketing tools

Job summary

Lokal in India seeks a performance-driven marketer to lead acquisition campaigns for Sahi English. The role involves executing strategies across Meta and Google Ads, driving user growth while optimizing budgets and performance metrics.

The ideal candidate has 1–3 years in performance marketing, strong analytical skills, and experience managing substantial ad budgets. This position offers a fast-paced environment with competitive pay and significant growth opportunities.

Qualifications

• 1–3 years of hands-on experience in performance marketing, managing app campaigns.
• Proven ability managing ad budgets over ₹1 Cr.
• Experience in ad optimization frameworks.

Responsibilities

• Own end-to-end performance marketing strategy across Meta and Google Ads.
• Drive user acquisition while optimizing CAC and ROI.
• Conduct A/B testing on creatives and audience segments.
• Manage marketing budgets to ensure maximum return.
• Identify new growth opportunities in EdTech.

Skills

Performance marketing

Analytical skills

Meta Ads Manager

Google Ads

Campaign management

Collaboration with creative teams

Tools

Meta Ads

Google Ads Suite

Job description

What is Lokal : Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:

• Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
• Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
• GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
• Dostt – Make new friends through voice chats, games, and real, authentic conversations
• Eaze – A safe space to explore emotional well-being via community-driven support
• AstroLokal – Instant access to trusted astrologers through audio and chat
• And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants.

Job Description

Role Overview:

We are looking for a performance-driven marketer to lead and scale paid acquisition campaigns for Sahi English. This role requires strong analytical capabilities, deep platform expertise, and the ability to drive measurable growth in user acquisition, subscriptions, and revenue.

Key Responsibilities:

• Own end-to-end performance marketing strategy across Meta Ads, Google Ads (Search, Display, YouTube), and other paid acquisition channels.
• Drive user acquisition and subscription growth while optimizing CAC, CPL, CPI, ROAS, and overall ROI.
• Plan, execute, and scale high-performing campaigns aligned with monthly growth targets.
• Conduct A/B testing on creatives, ad copies, landing pages, and audience segments to improve conversion rates.
• Manage and optimize marketing budgets effectively to ensure maximum return.
• Work closely with creative, content, and analytics teams to develop high-converting vernacular ad creatives.
• Track, analyze, and present campaign performance reports with actionable insights to leadership.
• Identify new growth opportunities, new channels, and emerging trends in the EdTech/learning space.

Qualifications

• 1–3 years of hands‑on experience in performance marketing, specifically managing app campaigns on Meta and Google.
• Proven experience managing and scaling ₹1 Cr+ ad budgets.
• Strong expertise in Meta Ads Manager and Google Ads with performance‑driven execution.
• Deep understanding of ad optimization frameworks (creative testing, bidding strategies, audience scaling, retargeting, LTV optimization).
• Strong collaboration experience with creative teams to improve CTR, CVR, and ad relevance.
• Strong analytical mindset with data‑driven decision‑making approach.
• Experience in EdTech, subscription models, or vernacular audience targeting is highly preferred.
• Target‑oriented and comfortable in fast‑growth startup environments.

What You’ll Gain:

• Direct ownership of growth for a high‑impact vernacular learning product.
• Opportunity to scale campaigns in Tier 2/3 markets and drive real user impact.
• Exposure to cutting‑edge performance marketing tools and growth strategies.
• A fast‑paced startup environment with high visibility and leadership interaction.
• Competitive salary with performance‑based incentives.