Meta Ads And Creative Strategist

kuber mart industries pvt ltd prahladpura jaipur; Rajasthan; On-site; INR 558,000 - 670,000; Full time

Benefits offered by this job

Brand ownership

Creative freedom

Performance incentives

Growth path to Head of Marketing/Brand

Flexible schedule

Leave encashment

Job summary

kuber mart industries pvt ltd prahladpura jaipur seeks a Social Media Creative Manager to own the brand’s social presence end-to-end, guiding a team of photographers, editors, and creators. You will shape content strategy, visual language, and weekly calendars across Instagram, Facebook, YouTube Shorts, and more, ensuring brand consistency.

The role emphasizes leadership and strategic thinking, with hands-on oversight of content, ads, and community engagement.

Qualifications

• 3-5 years in social media management, content marketing, or creative strategy (D2C/e-commerce preferred).
• Proven experience leading and managing a creative team, including delegation and deadlines.
• Strong hands-on knowledge of Meta Ads Manager and managing ad spends for ROAS.

Responsibilities

• Lead and manage the in-house creative team (photographers, videographers, editors, designers, freelancers).
• Define and own the social media strategy and monthly content calendar across platforms.
• Oversee ideation, scripting, shoots, editing, approval, and publishing of content.
• Write or guide hooks, captions, and CTAs for Reels, carousels, stories, and ads.
• Manage influencer, creator, and UGC collaborations.
• Maintain a steady posting schedule and organized content library.
• Plan, launch, and manage Meta Ads campaigns with ROAS tracking.

Skills

Team leadership

Social media strategy

Meta Ads Manager

Creative direction

Content creation

Copywriting

Analytics & reporting

Scheduling tools

Tools

CapCut

Canva

Photoshop

Premiere Pro

Meta Business Suite

Later

Buffer

Job description

Social Media Creative Manager

Location: Prahladpura, Jaipur, Rajasthan (on-site)
Employment type: Full-time
Experience: 3-5 years in social media, content, or performance creative, with at least 1-2 years managing a team
Salary: ₹[XX,000] - ₹[XX,000] per month (based on experience and portfolio)

About the Role

We're looking for a Social Media Creative Manager to own our social presence end to end, from content strategy and creative direction to publishing, community, and Meta Ads performance. You will lead a team of photographers, videographers, video editors, graphic designers, and content creators, and turn their work into scroll-stopping content that builds the brand and drives sales.

This is a leadership role. You don't need to be an expert editor or designer, but you should know what good creative looks like and how to guide a team to produce it.

Key Responsibilities

Team Handling & Creative Leadership

• Lead and manage the in-house creative team (photographers, videographers, editors, designers, and freelancers/creators)
• Assign tasks, set deadlines, and track deliverables using a task-management tool or content tracker
• Brief the team clearly with concepts, scripts, references, shot lists, and expected outputs
• Review all creatives for quality, brand consistency, and platform fit, and give clear, constructive feedback
• Run regular team meetings, shoot planning sessions, and content review calls
• Coach and mentor team members, and help them improve their skills and output
• Ensure smooth coordination between the creative, marketing, and product/sales teams
• Support hiring, onboarding, and performance reviews for creative team members

Strategy & Planning

• Build and own the social media strategy and monthly content calendar across Instagram, Facebook, YouTube Shorts, and other relevant platforms
• Define brand voice, visual language, and content pillars for each brand
• Track trends, formats, audio, and competitor activity, and turn them into content ideas

Content Creation Oversight

• Oversee the full content process: ideation, scripting, shoots, editing, approval, and publishing
• Write or guide hooks, scripts, captions, and CTAs for Reels, carousels, stories, and ads
• Manage influencer, creator, and UGC collaborations
• Maintain a steady posting schedule and an organised content library

Meta Ads (Facebook & Instagram)

• Plan, launch, and manage Meta Ads campaigns (awareness, traffic, lead gen, conversion, catalog/DPA)
• Own campaign structure, audience targeting, budgets, bidding, and scaling decisions
• Run creative testing across hooks, formats, and angles, and document learnings
• Set up and monitor Meta Pixel, Conversions API, and events for accurate tracking
• Track and optimise ROAS, CPA, CTR, CPM, hook rate, and hold rate
• Spot creative fatigue early and brief the team on fresh variations

Community & Brand Presence

• Oversee comments, DMs, and community engagement, and maintain fast response times
• Protect brand reputation and elevate issues when needed

Reporting

• Prepare weekly and monthly reports on reach, engagement, follower growth, ad performance, and sales impact
• Turn data into clear action items for the team and leadership

Requirements

• 3-5 years of experience in social media management, content marketing, or creative strategy (D2C/e-commerce preferred)
• Proven experience leading and managing a creative team, including delegation, feedback, and deadline management
• Strong hands-on knowledge of Meta Ads Manager, with a track record of managing spends and delivering ROAS
• Strong creative eye for short-form video, Reels, carousels, and static creatives
• Excellent copywriting and communication skills in English and Hindi
• Basic working knowledge of editing tools (CapCut, Canva, or similar) to make quick edits, review work, and give accurate feedback. Advanced skills in Photoshop, Premiere Pro, etc. are not required
• Familiarity with scheduling and analytics tools (Meta Business Suite, Later, Buffer, or similar)
• Good understanding of the customer journey from content to conversion
• Strong organisation, planning, and project management skills
• A portfolio of past work with results (reach, engagement, ROAS, growth)

Good to Have

• Experience with Amazon, Shopify, or marketplace-linked brand promotion
• Experience running influencer and UGC campaigns
• Basic knowledge of Google Ads, YouTube Ads, or SEO
• Familiarity with AI tools for content and creative production
• Experience managing multiple brands or categories

What Success Looks Like (First 6 Months)

• A well-organised team workflow with clear briefs, deadlines, and review processes
• A consistent, high-quality content calendar running smoothly
• Measurable growth in reach, engagement, and followers
• Improved ROAS and lower CPA through structured creative testing
• A motivated creative team delivering better work

What We Offer

• Ownership of a brand's entire social presence and creative team
• Creative freedom, with the budget to test and scale
• Performance-linked incentives [optional, edit as needed]
• Growth path to Head of Marketing / Brand roles

Benefits:

• Flexible schedule
• Leave encashment

Work Location: In person

Pay: ₹50,000.00 - ₹60,000.00 per month