Head of Growth and Brand Marketing

Elevation Capital; Gurugram District; On-site; INR 3,000,000 - 7,000,000; Full time

Job summary

Elevation Capital seeks a founder-minded Head of Growth & Marketing to own the brand narrative and market positioning, driving full-funnel growth across paid, organic, creator-led, and referral channels. You will define the story, build brand infrastructure, and translate it into growth loops with 0-to-1 market-building experience.

This role requires leading cross-functional teams, shaping messaging, and delivering integrated campaigns for both consumer and enterprise audiences in a dynamic

Qualifications

• 7–12 years in marketing with a strong track record spanning brand strategy and growth.
• Experience doing 0-to-1 market-building—launching a brand, product, or platform in a new market.
• Demonstrated ability to develop insight-led positioning frameworks and translate them into integrated campaigns.
• Comfort owning P&L or significant budget—not just executing campaigns but making investment decisions.
• Direct B2C/D2C marketing experience—owning a consumer funnel including acquisition, retention, and repeat purchase.
• Hands-on exposure to performance marketing—Meta Ads, Google Ads, analytics platforms.
• Strong storytelling instinct—write a crisp brand brief and create media plans.
• Experience managing cross-functional teams and external agency relationships.

Responsibilities

• Define brand narrative and positioning for complex audiences.
• Build consumer brand from ground up and articulate value proposition.
• Commission audience insights and competitive intel to sharpen positioning.
• Drive brand consistency across digital, content, events, partnerships, and PR.
• Develop customised messaging and engagement playbooks by cohort.
• Collaborate with product and data teams to measure brand health and advocacy.
• Lead paid acquisition across Meta, Google, and other platforms with clear CAC/payback.
• Build a long-term SEO strategy with engineering for sustainable growth.
• Design growth experiments across landing pages and funnel tests with rapid iteration.
• Own full funnel from awareness to activation with KPI ownership.
• Create integrated campaigns spanning owned, earned, and paid channels.

Skills

Brand strategy

Growth

Performance marketing

Storytelling

Cross-functional leadership

Audience research

B2C/D2C marketing

P&L ownership

Agency relationships

Messaging frameworks

Tools

Meta Ads

Google Ads

Analytics platforms

Job description

This role is with one of our portfolio company.

We are looking for a founder-minded Head of Growth & Marketing to own the company's brand narrative, market positioning, and full-funnel growth.

You will define that story, build the brand infrastructure behind it, and translate it into growth loops. If you've done 0-to-1 market-building, developed insight-led positioning frameworks, marketed a consumer product — this is the role.

Responsibilities

• Define company's brand narrative and positioning for distinct audiences. Build the consumer brand from the ground up — what it stands for, who it's for, and why.
• Build the positioning ladder: what it stands for, who it serves, and why it wins against alternatives.
• Commission and use audience research, customer insights, and competitive intelligence to sharpen positioning regularly.
• Drive brand consistency across all surfaces — digital, content, events, partnerships, and PR.
• Develop customised messaging, outreach frameworks, and engagement playbooks for each cohort — not one-size-fits-all.
• Work with product and data teams to measure brand health, customer NPS, and advocacy beyond vanity metrics.
• Drive consumer acquisition across paid, organic, creator-led, and referral channels with clear CAC and payback discipline.
• Lead strategy and execution across Instagram, LinkedIn, YouTube, and emerging platforms for both B2C (consumer) and B2B audiences.
• Build a content engine: editorial calendar, platform-native formats, production workflow, and a test-and-learn rhythm.
• Own paid acquisition strategy across Meta, Google, and relevant platforms — budgeting, creative strategy, and ROAS.
• Build SEO as a long-term compounding asset: keyword strategy, content SEO, and technical SEO in partnership with engineering.
• Design and run growth experiments: landing pages, funnel tests, cohort A/Bs — with fast failure cycles.
• Manage the full funnel from awareness to activation with clear KPI ownership at each stage.
• Build integrated campaigns spanning owned, earned, and paid channels — always anchored to a sharp positioning brief.

Qualifications

• 7–12 years in marketing with a strong track record spanning brand strategy and growth — not one or the other.
• Experience doing 0-to-1 market-building — launching a brand, a product, or a platform in a new market.
• Demonstrated ability to develop insight-led positioning frameworks and translate them into integrated campaigns.
• Comfort owning P&L or significant budget — not just executing campaigns but making investment decisions.
• Direct B2C / D2C marketing experience — owning a consumer funnel including acquisition, retention, and repeat purchase.
• Hands‑on exposure to performance marketing — Meta Ads, Google Ads, analytics platforms.
• Strong storytelling instinct — can write a crisp brand brief as easily as a media plan.
• Experience managing cross-functional teams and external agency relationships.