Field Sales Executive (Ice Cream)

Arctiq Foods & Beverages Private Limited; Kolkata District; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

Travel allowance

Fuel reimbursement

Performance-based incentives

Growth opportunities

Job summary

A leading food and beverage company is seeking a District Sales Executive for Kolkata District. The role involves driving sales, expanding distribution, and enhancing brand visibility of ice cream products. Candidates should have 4-7 years of field sales experience in FMCG or frozen foods, strong skills in execution and negotiation, and be able to thrive in high-pressure seasonal cycles. The position offers a competitive salary plus performance-based incentives and travel allowances.

Qualifications

• 4-7 years of field sales experience in ice cream, frozen foods, dairy, or FMCG.
• Experience in district-level sales operations is a strong advantage.
• Ability to work in high-pressure seasonal sales cycles.

Responsibilities

• Drive primary and secondary sales for ice cream products.
• Manage distributors and retail outlet activations.
• Achieve monthly and quarterly sales targets.
• Monitor KPIs: outlet additions, distribution growth, field execution.

Skills

Field sales execution

Negotiation skills

Relationship-building

Basic proficiency in MS Excel

Understanding of cold chain dynamics

Travel readiness

Education

Graduate in any discipline

MBA / PGDM in Sales & Marketing preferred

Tools

MS Excel

Job description

Location: District-wise posting (within assigned district / territory - Kolkata, Hoogly, Burdwan, North 24 Parganas, South 24 Parganas, Howrah)

Job Purpose

The District Sales Executive will be responsible for driving primary and secondary sales, expanding distribution reach, and ensuring brand visibility of Arctiq Ice Cream products across the assigned district. The role involves managing distributors, onboarding new retail outlets, freezer placement, market execution, and ensuring smooth supply chain movement for frozen products.

Key Responsibilities

• Achieve monthly, quarterly, and seasonal sales targets for the assigned district.
• Drive primary sales through distributors and secondary sales through retail outlets.
• Execute company sales plans during peak ice cream seasons and festival periods.
• Track daily sales performance and submit regular sales reports.
• Appoint, manage, and strengthen district-level distributors / sub-distributors.
• Ensure adequate stock availability, correct SKU mix, and timely replenishment.
• Coordinate with distributors on billing, collections, credit control, and claims.
• Monitor distributor performance and ensure target alignment.

Retail Outlet Expansion & Coverage

• Appoint and activate new retail outlets including:
• Ice cream parlours
• Highway outlets and seasonal counters
• Ensure regular beat visits and outlet coverage as per route plans.
• Increase numeric and weighted distribution within the district.
• Coordinate installation, utilization, and monitoring of company-owned freezers.
• Ensure proper freezer hygiene, branding, product visibility, and compliance.
• Prevent misuse or under-utilization of freezer assets.

Market Execution & Visibility

• Ensure correct product display, branding, and visibility at retail points.
• Execute in-shop branding, posters, danglers, freezer branding, and POP materials.
• Implement local promotional schemes, discounts, and trade offers.
• Monitor competitor activity (pricing, schemes, new launches).

Key Performance Indicators (KPIs)

• Achievement of sales targets
• Numeric & weighted distribution growth
• New outlet additions per month
• Market coverage & beat adherence
• Distributor performance metrics

Preferred candidate profile

Education

• Graduate in any discipline (MBA / PGDM in Sales & Marketing preferred)

Experience

• 4-7 years of field sales experience in:
• Ice cream / frozen foods / dairy / FMCG preferred
• Experience in district-level sales operations is a strong advantage.
• Strong field sales execution skills
• Understanding of cold chain / frozen category dynamics
• Negotiation and relationship-building skills
• Ability to work in high-pressure seasonal sales cycles
• Basic proficiency in MS Excel / reporting tools

Other Requirements

• Willingness to travel extensively within the district
• Two-wheeler mandatory (with valid license)
• Local market knowledge preferred
• Physically fit to handle field-intensive role
• Competitive fixed salary + performance-based incentives
• Travel allowance / fuel reimbursement
• Growth opportunities with expanding ice cream brand

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Food and Beverage Manufacturing

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