FMCG Sales Representative

Bhavo; West Bengal; On-site; INR 112,000 - 134,000; Full time

Job summary

Bhavo is seeking a Sales Representative for the FMCG sector covering Kolkata & Howrah. The role focuses on achieving monthly sales targets by building and sustaining strong distributor and retailer relationships, ensuring product visibility, and implementing promotional schemes within the assigned territory.

Candidate should have 1–3 years in FMCG sales, the ability to travel extensively, and a valid two-wheeler license. Salary is 10–12k with TADA, based on experience.

Qualifications

• Minimum qualification: Higher Secondary (10+2); Graduate preferred.
• 1–3 years of experience in FMCG sales, preferably in food, snacks, spices or packaged goods.
• Basic knowledge of the local retail and distribution market.
• Good communication, negotiation and relationship management skills.
• Basic knowledge of MS Excel, smartphones and sales reporting applications.
• Ability to travel extensively within the assigned territory.
• Must possess a valid two-wheeler driving licence.

Responsibilities

• Achieve monthly sales targets by developing and managing the assigned territory.
• Regularly visit distributors, wholesalers, retailers and key outlets to generate sales.
• Ensure proper product availability, visibility and merchandising at retail outlets.
• Maintain healthy relationships with existing distributors and retailers.
• Monitor distributor stock levels and ensure regular replenishment to avoid stock-outs.
• Introduce new products and schemes to retailers.
• Monitor competitor activities, pricing, promotional schemes and market trends.
• Ensure effective implementation of company schemes, offers and promotional activities.
• Submit daily sales reports, market visit reports, payment collection reports and competitor updates.
• Identify new business opportunities and increase product penetration in the assigned territory.
• Achieve monthly targets for sales volume, new outlet addition, distributor development and payment collection.

Skills

Strong selling skills

Communication

Negotiation

Relationship management

Sales reporting

Education

Higher Secondary (10+2)

Graduate degree preferred

Tools

MS Excel

Smartphones

Sales reporting apps

Job description

Job Description – Sales Representative (FMCG)

Department: Sales & Marketing

Designation: Sales Representative

Industry: FMCG (Food & Beverages)

Reporting To: Sales Officer

No of positions open : 2

Area - Kolkata & Howrah

Compensation : 10-12k based on EXP + TADA

Job Type: Full-Time

1. Job Responsibilities

• Achieve monthly sales targets by developing and managing the assigned territory.
• Regularly visit distributors, wholesalers, retailers and key outlets to generate sales.
• Ensure proper product availability, visibility and merchandising at retail outlets.
• Maintain healthy relationships with existing distributors and retailers.
• Monitor distributor stock levels and ensure regular replenishment to avoid stock-outs.
• Introduce new products and schemes to retailers.
• Monitor competitor activities, pricing, promotional schemes and market trends.
• Ensure effective implementation of company schemes, offers and promotional activities.
• Submit daily sales reports, market visit reports, payment collection reports and competitor updates.
• Identify new business opportunities and increase product penetration in the assigned territory.
• Achieve monthly targets for sales volume, new outlet addition, distributor development and payment collection.

2. Qualifications & Eligibility

• Minimum qualification: Higher Secondary (10+2); Graduate preferred.
• 1–3 years of experience in FMCG sales, preferably in food, snacks, spices or packaged goods.
• Basic knowledge of the local retail and distribution market.
• Good communication, negotiation and relationship management skills.
• Basic knowledge of MS Excel, smartphones and sales reporting applications.
• Ability to travel extensively within the assigned territory.
• Must possess a valid two-wheeler driving licence.

3. Required Skills & Competencies

• Strong selling and negotiation abilities.
• Target-oriented and self-motivated approach.
• Distributor and retailer relationship management.
• Effective market execution and outlet coverage.
• Payment follow-up and outstanding management.
• Problem-solving and decision-making abilities.
• Strong discipline, accountability and time management.

4. Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Monthly Sales Target Achievement.
• Payment Collection and Outstanding Control.
• New Distributor Appointment.
• New Retail Outlet Development.
• Existing Outlet Productivity and Sales Growth.
• Market Visit and Productive Call Efficiency.
• Product Availability and Market Visibility.
• Timely Submission of Sales Reports.

Important: The candidate must demonstrate ownership of the assigned territory, maintain strict payment discipline and consistently contribute towards the company's sales growth.