Field Officer

Cadila Pharmaceuticals Limited; Bareilly; On-site; INR 600,000 - 900,000; Full time

Job summary

Cadila Pharmaceuticals Limited is seeking a field-based sales professional to drive prescription generation and achieve sales targets across the territory.

The role focuses on strengthening doctor and chemist relationships, ensuring product availability, and promoting products through educational and promotional activities within the territory. You will monitor stock levels, coordinate with stockists, and report performance using standard tools.

Qualifications

• Strong communication and presentation skills.
• Ability to map territory and plan time effectively.
• Experience in secondary sales tracking and reporting.
• Proficient in product detailing with ethical promotion.
• Ability to build and influence doctor and chemist networks.

Responsibilities

• Achieve and surpass the assigned Sales Budget and yearly targets for the territory.
• Promote products to generate Rx demand and secondary sales and book orders to avoid stock-outs.
• Maintain Doctor Call Average of 10+1 per day and 95% MCR coverage.
• Ensure minimum 5 chemist calls per day and build professional relationships.
• Implement sales strategies and identify new markets within the territory.
• Expand doctor base and prescription share; manage stockists and distribution.
• Organize symposiums, seminars, and doctors’ group meetings; participate in company meetings.

Skills

Call Excellence

Chemist Relationship

Doctor Relationship

Territory Mapping

Secondary Sales Tracking

Communication Skills

Product Detailing

Objection Handling

Relationship Building

Territory Planning

Sales Execution

Market Intelligence

Adaptability & Accountability

Independent & Collaborative Work

Job description

Job Description:

Role Objective

To drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

1. Sales & Target Achievement

• Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
• Ensure effective product promotion to generate Rx demand and secondary sales.
• Personally book orders to maintain adequate stock levels and avoid stock-outs.

2. Doctor & Chemist Coverage

• Maintain a Doctor Call Average of 10+1 per day.
• Achieve Minimum 95% MCR (Monthly Call Report) coverage.
• Ensure a minimum of 5 chemist calls per day.
• Build strong professional relationships with key doctors, consultants, and retail chemists.

3. Market Development & Strategy Implementation

• Implement sales and marketing strategies designed by management.
• Identify potential markets and new customer opportunities within the territory.
• Expand doctor base and enhance prescription share.

4. Stockist & Distribution Management

• Manage relationships with Stockists and C&F agents to ensure seamless supply.
• Monitor product availability, stock movement, and expiry management.

5. Promotional Activities

• Organize and conduct symposiums, seminars, and doctors’ group meetings.
• Actively participate in Cycle Briefing Meets and other company meetings.
• Ensure effective use of promotional inputs and materials.

6. Reporting & Compliance

• Plan daily work schedules effectively and submit Daily Work Plans.
• Submit Daily Call Reports through the PHYZII reporting tool.
• Provide structured market feedback on company and competitor products to the Product Management Team.
• Submit expense statements within stipulated timelines.
• Ensure adherence to company policies and ethical promotion standards.

7. Accountability

• In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

• Call Excellence
• Chemist Relationship and networking
• Doctor Relationship and network
• Territory Mapping
• Secondary Sales Tracking
• Strong communication and impactful presentation skills
• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively