Facebook Ads Expert (E-commerce)

CretikPanda; Delhi; On-site; INR 700,000 - 950,000; Full time

Job summary

CretikPanda in Delhi is seeking a Facebook Ads Expert (E-commerce) to own and scale Meta advertising for D2C products in the Indian market. This on-site role demands data-driven testing, aggressive scaling, and KPI targets like CPA, ROAS, CTR, and CPM.

You will collaborate daily with the creative team to feed a high-volume testing pipeline and translate winning hooks into scalable campaigns.

Qualifications

• 3–6+ years hands-on performance marketing (Meta Ads) experience.
• Strong expertise in Meta Ads.
• Mandatory: Prior D2C experience.
• Strong understanding of CAC, NCAC, ROAS, MER, AOV & profitability.
• Hands-on knowledge of GA4, Meta Pixel, CAPI, GTM and Excel/Sheets.
• Strong understanding of performance creative and direct-response advertising.
• Ability to write or develop high-converting ad scripts and hooks.
• Strong analytical ability combined with excellent creative instincts.
• Familiarity with consumer behaviour in the Indian e-commerce market is a massive plus.

Responsibilities

• Campaign Launch & Testing: Run high-velocity creative testing; Launch daily campaigns; Monitor early metrics to kill losers and optimize spend.
• Scaling & Account Management: Scale winning ads with advanced Meta structures; Push daily budgets; Combat ad fatigue with creative iteration.
• Research & Strategy: Reverse-engineer competitor ads to spot market trends; Deliver data-backed briefs.
• Reporting & Collaboration: Follow SOPs and update trackers daily; Collaborate with editors/writers to align creatives with buying goals.

Skills

Meta Ads

Performance marketing

D2C

Analytical ability

Ad scripts & hooks

Tools

GA4

Meta Pixel

CAPI

GTM

Excel/Sheets

Job description

We’re Hiring | Facebook Ads Expert (E-commerce)

Location: Rohini Sector 18, Delhi | Full-Time | On-Site

Schedule: 6 Days working |10:00 AM to 6:00 PM|

Salary: 7LPA to 9.5 LPA

Immediate joiner preferred

D2C experience is mandatory

About the Role:

We are looking for a data-driven Facebook Ads Expert to manage, test, and scale ad campaigns for viral D2C e-commerce products in the Indian market. You will take ownership of the ad account, driving aggressive scaling while maintaining strict KPI targets (CPA, ROAS, CTR, CPM). You will collaborate daily with our creative team to feed a high-volume testing pipeline and turn winning hooks into scalable campaigns.

Key Responsibilities:

Campaign Launch & Testing:

• Run high-velocity creative testing for trending products.
• Launch daily campaigns to isolate winning ads.
• Monitor early metrics (CTR, CPC, CPM) to kill losers and optimise spend.

Scaling & Account Management:

• Scale winning ads using advanced Meta structures.
• Push daily budgets aggressively while maintaining target CPA.
• Combat ad fatigue through constant creative iteration.

Research & Strategy:

• Reverse-engineer competitor ads to spot winning market trends.
• Deliver data-backed briefs explaining exactly why specific angles work.

Reporting & Collaboration:

• Follow SOPs and update master trackers daily with test and scaling results.
• Collaborate with editors and writers to align creatives with media buying goals.

Requirements:

• 3–6+ years of hands-on performance marketing (Meta Ads) experience
• Strong expertise in Meta Ads
• Mandatory: Prior D2C experience
• Strong understanding of CAC, NCAC, ROAS, MER, AOV & profitability
• Hands-on knowledge of GA4, Meta Pixel, CAPI, GTM and Excel/Google Sheets
• Strong understanding of performance creative and direct-response advertising
• Ability to write or develop high-converting ad scripts and hooks
• Strong analytical ability combined with excellent creative instincts
• Familiarity with consumer behaviour in the Indian e-commerce market is a massive plus.

Tech Stack & Tools You Will Use:

• Meta Ads Manager
• Competitor research tools
• Google Sheets (for rigorous KPI tracking and team syncs)
• Generative AI tools for ad ideation and prompt engineering