Senior Meta Ads Specialist (E-commerce)

CretikPanda; Delhi; On-site; INR 700,000 - 950,000; Full time

Job summary

CretikPanda is seeking a data-driven Senior Meta Ads Specialist to manage and scale Meta ads for D2C e-commerce in the Indian market. You will own the ad account, drive aggressive scaling, and meet KPI targets such as CPA, ROAS, CTR, and CPM. Daily collaboration with the creative team will feed a high-volume testing pipeline.

The role requires 3–6+ years in performance marketing, D2C experience, and strong analytical skills. On-site in Delhi with 6 days workweek and 10:00 AM–6:00 PM hours.

Qualifications

• 3–6+ years of hands-on performance marketing with Meta Ads.
• Strong expertise in Meta Ads and D2C campaigns.
• Must have prior D2C experience.
• In‑depth understanding of CAC, ROAS, MER, AOV and profitability.
• Hands‑on knowledge of GA4, Meta Pixel, CAPI, GTM and Excel/Sheets.
• Ability to write high‑converting ad scripts and hooks.
• Strong analytical skills with creative instincts.
• Experience in leading a team is required.
• Familiar with Indian e‑commerce consumer behavior.

Responsibilities

• Run high-velocity creative testing for trending products.
• Launch daily campaigns to isolate winning ads.
• Monitor early metrics (CTR, CPC, CPM) to optimise spend.
• Scale winning ads using advanced Meta structures.
• Push daily budgets aggressively while maintaining target CPA.
• Collaborate with editors and writers to align creatives with media buying goals.
• Follow SOPs and update master trackers daily with test and scaling results.

Skills

Meta Ads

D2C campaigns

Team leadership

GA4

Meta Pixel

CAPI

GTM

Excel/Sheets

Tools

GA4

Meta Pixel

CAPI

GTM

Excel/Google Sheets

Job description

We’re Hiring | Senior Meta Ads Specialist (E-commerce)

Location: Rohini Sector 18, Delhi | Full-Time | On-Site

Schedule: 6 Days working |10:00 AM to 6:00 PM|

Immediate joiner preferred

D2C experience is mandatory

Salary: 7LPA to 9.5 LPA

About the Role:

We are looking for a data-driven Senior Meta Ads Manager to manage, test, and scale ad campaigns for viral D2C e-commerce products in the Indian market. You will take ownership of the ad account, driving aggressive scaling while maintaining strict KPI targets (CPA, ROAS, CTR, CPM). You will collaborate daily with our creative team to feed a high-volume testing pipeline and turn winning hooks into scalable campaigns.

Key Responsibilities:

Campaign Launch & Testing:

• Run high-velocity creative testing for trending products.
• Launch daily campaigns to isolate winning ads.
• Monitor early metrics (CTR, CPC, CPM) to kill losers and optimise spend.

Scaling & Account Management:

• Scale winning ads using advanced Meta structures.
• Push daily budgets aggressively while maintaining target CPA.
• Combat ad fatigue through constant creative iteration.

Research & Strategy:

• Reverse-engineer competitor ads to spot winning market trends.
• Deliver data-backed briefs explaining exactly why specific angles work.

Reporting & Collaboration:

• Follow SOPs and update master trackers daily with test and scaling results.
• Collaborate with editors and writers to align creatives with media buying goals.

Requirements:

• 3-6+ years of hands-on performance marketing (Meta Ads) experience
• Strong expertise in Meta Ads
• Mandatory: Prior D2C experience
• Strong understanding of CAC, NCAC, ROAS, MER, AOV & profitability
• Hands-on knowledge of GA4, Meta Pixel, CAPI, GTM and Excel/Google Sheets
• Strong understanding of performance creative and direct-response advertising
• Ability to write or develop high-converting ad scripts and hooks
• Strong analytical ability combined with excellent creative instincts
• Familiarity with consumer behaviour in the Indian e-commerce market is a massive plus
• Experience in handling a team is a must.

Tech Stack & Tools You Will Use:

• Meta Ads Manager
• Competitor research tools
• Google Sheets (for rigorous KPI tracking and team syncs)
• Generative AI tools for ad ideation and prompt engineering