Meta Ads Media Buyer (D2C)

Per4mance Guru (Not Just A Performance Marketing Agency); India; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A performance marketing agency in India is seeking a skilled D2C Meta Ads Media Buyer with over 2 years of experience. The role involves creating and managing effective Meta advertising campaigns on Facebook and Instagram to drive sales for D2C brands. Candidates must have strong analytical skills, expertise in audience targeting, and the ability to optimize campaigns for maximum ROI. This position offers an exciting opportunity to contribute to the growth of innovative e-commerce brands.

Qualifications

• 2+ years of experience as a Meta Ads Media Buyer focusing on D2C brands.
• Expertise in Meta Ads Manager and campaign structures.
• Strong understanding of sales funnels and customer lifetime value.

Responsibilities

• Develop and implement Meta ad strategies aligned with business goals.
• Manage campaigns across Facebook and Instagram.
• Monitor and optimize campaign performance metrics.

Skills

Meta Ads Management

Data Analysis

Campaign Optimization

Audience Segmentation

Communication Skills

Tools

Meta Ads Manager

Google Analytics

Shopify

Job description

Hiring: D2C Meta Ads Media Buyer (2+ Years Experience)

We're looking for a talented and experienced Meta Ads Media Buyer with a proven track record in the Direct‑to‑Consumer (D2C) e‑commerce space. If you’re passionate about driving measurable results through Meta advertising and have a deep understanding of the D2C landscape, we want to hear from you!

In this role, you will be responsible for planning, executing, and optimizing high‑performing Meta advertising campaigns (Facebook & Instagram) to drive sales and achieve critical KPIs for our D2C brands.

What You’ll Do:

• Develop and implement comprehensive Meta ad strategies aligned with D2C business goals (e.g., conversions, ROAS).
• Set up, launch, and manage campaigns across Facebook and Instagram, utilizing various ad formats.
• Conduct in‑depth audience research and segmentation to target relevant D2C customer groups.
• Implement and manage rigorous ad creative testing (A/B testing) to identify effective visuals and copy.
• Monitor daily campaign performance metrics (e.g., ROAS, CPA, conversion rate) and proactively optimize campaigns to maximize ROI.
• Manage and allocate advertising budgets efficiently.
• Utilize Meta Ads Manager, Google Analytics, and other tools to track and report on campaign performance.
• Provide regular, insightful reports to stakeholders, highlighting key learnings and recommendations.
• Collaborate closely with creative teams to develop compelling ad creatives.
• Stay up‑to‑date with the latest Meta ad platform updates and D2C digital marketing best practices.

What We’re Looking For:

• 2+ years of hands‑on experience as a Meta Ads Media Buyer, with a mandatory focus on D2C e‑commerce brands.
• In‑depth expertise in Meta Ads Manager, including campaign structures, advanced targeting, bid strategies, and optimization techniques.
• Strong understanding of the D2C landscape (e.g., sales funnels, customer lifetime value, direct attribution).
• Excellent analytical skills with the ability to interpret data and make data‑driven decisions.
• A performance marketing mindset with a clear focus on driving measurable results.
• Exceptional written and verbal communication skills.
• Proven experience in managing and optimizing advertising budgets.
• Familiarity with e‑commerce platforms like Shopify is a plus.

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