Executive / Sr. Executive- Sales- Tile Adhesives

Walplast Products; Surat; On-site; INR 400,000 - 650,000; Full time

Job summary

Walplast Products seeks a seasoned sales professional to drive tile adhesive sales in Surat. You will analyze customer and influencer preferences, build competitive strategies, and expand market coverage through demonstrations and presentations to clients, trade partners, and architects.

The role emphasizes dealer enablement, inventory management, and aggressive revenue growth while aligning with market trends and competition. A strong focus on ATL and BTL activities will support ROI.

Qualifications

• Retail sales experience in tile adhesives is required.
• Strong understanding of dealer networks and influencers.
• Ability to analyze market data and adapt strategies.

Responsibilities

• Customer and market insights to shape strategies for Walplast in Surat.
• Drive market penetration and coverage to gain traction for Walplast Tile Adhesives.
• Support dealers and influencers to maintain optimal inventory levels and demand.
• Develop and execute sales strategies to maintain volume, mix, and price.

Skills

Retail sales

Tile adhesives

Channel partners

Job description

Role & responsibilities

Customer and Market Insights:

Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

Market Penetration and Coverage:

Ensure that Walplast Tile Adhesives gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

Dealer Support and Inventory Management:

Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast Tile Adhesive and allied products by creating awareness and demand through influencers and client activation.

Sales Strategy:

Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.

Resource Deployment:

Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

Revenue Growth:

Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.

Market Research:

Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.

Reporting:

Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile

3-10 years of retail Sales experience for tile adhesives for Surat location.