Executive - Paid Media

Tonic Worldwide; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

Tonic Worldwide is seeking an Executive – Paid Media with close to 2 years of relevant experience to manage paid media planning, campaign execution, client servicing, and performance analysis across digital platforms.

You will develop and optimise campaigns on Meta Ads and Google Ads, monitor budgets and KPIs, and translate data into actionable insights for clients and internal teams.

Qualifications

• 2 years of experience in paid media/performance marketing.
• Strong understanding of media planning, buying and optimisation.
• Hands-on experience with Meta Ads and Google Ads.
• Working knowledge of GA4 and digital analytics/reporting tools.
• Strong analytical and data interpretation skills.
• Ability to read performance reports and derive actionable insights.
• Strong client servicing and communication skills.
• High attention to detail, ownership and ability to work in a fast-paced environment.

Responsibilities

• Develop and execute paid media plans aligned with campaign and business objectives.
• Plan, manage and optimise campaigns across Meta Ads and Google Ads.
• Monitor campaign performance, budgets, KPIs and delivery.
• Analyse campaign data and reports to identify trends, insights and optimisation opportunities.
• Use GA4 and other analytics, measurement and reporting tools to evaluate campaign performance.
• Translate data into clear, actionable recommendations for clients and internal teams.
• Manage day-to-day media client servicing, communication and reporting.
• Coordinate with creative, strategy and internal teams for effective campaign execution.
• Prepare regular performance reports and presentations.

Skills

Paid media planning

Campaign analysis

Client servicing

Data interpretation

Communication skills

Tools

Meta Ads

Google Ads

GA4

Analytics tools

Job description

We are looking for an Executive – Paid Media with close to 2 years of relevant experience to manage paid media planning, campaign execution, client servicing, and performance analysis across digital platforms.

Key Responsibilities:

• Develop and execute paid media plans aligned with campaign and business objectives.
• Plan, manage and optimise campaigns across Meta Ads and Google Ads.
• Monitor campaign performance, budgets, KPIs and delivery.
• Analyse campaign data and reports to identify trends, insights and optimisation opportunities.
• Use GA4 and other analytics, measurement and reporting tools to evaluate campaign performance.
• Translate data into clear, actionable recommendations for clients and internal teams.
• Manage day-to-day media client servicing, communication and reporting.
• Coordinate with creative, strategy and internal teams for effective campaign execution.
• Prepare regular performance reports and presentations.

Requirements:

• 2 years of experience in paid media/performance marketing.
• Strong understanding of media planning, buying and optimisation.
• Hands-on experience with Meta Ads and Google Ads.
• Working knowledge of GA4 and digital analytics/reporting tools.
• Strong analytical and data interpretation skills.
• Ability to read performance reports and derive actionable insights.
• Strong client servicing and communication skills.
• High attention to detail, ownership and ability to work in a fast-paced environment.