Performance Marketing Executive- 3DM Agency

Digital Nest; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Digital Nest is seeking a strategic Performance Marketing Specialist in Hyderabad to manage end-to-end paid advertising across Google and Meta platforms. You will plan, execute, and optimize campaigns to maximize ROI, generate high-quality leads, and convert data into actionable growth strategies.

Ideal candidates will have hands-on experience with GA4, Google Ads, and Meta Ads Manager, and be proficient in optimizing bids, budgets, and creatives to improve key metrics and ROAS.

Qualifications

• Hands-on experience managing paid digital campaigns.
• Proficiency with GA4, Google Ads, Meta Ads Manager.
• Ability to translate data into actionable business insights.

Responsibilities

• Formulate and implement performance marketing strategies that align with client objectives.
• Oversee planning, deployment, and management of campaigns across Google Ads and Meta Ads.
• Manage budgets to maximize ROI.
• Conduct keyword, audience, competitor, and market research.
• Configure campaigns including Search, Display, YouTube, and remarketing.
• Track performance and optimize bidding, budgets, keywords, and creatives.
• Design and run A/B tests on creatives and landing pages.
• Use GA4 and advertising platforms for deep-dive analysis.
• Monitor KPIs: CTR, CPC, CPL, CPA, conversion rate, ROAS.

Skills

Paid ads management

Performance marketing

Data analysis

Campaign optimization

Tools

GA4

Google Ads

Meta Ads Manager

Job description

Job Description:

Summary

We are seeking a strategic and data-focused Performance Marketing Specialist to oversee the end-to-end lifecycle of paid digital advertising initiatives across major platforms such as Google and Meta. This role is critical for driving growth, as the successful candidate will be responsible for planning, executing, and refining campaigns to maximize return on investment. The ideal professional will possess extensive practical experience in managing campaign operations, analyzing performance metrics, generating high-quality leads, and optimizing conversion rates. Furthermore, they must demonstrate the ability to transform complex data sets into clear, actionable business strategies that align with organizational goals.

Responsibilities

• Formulate and implement performance marketing strategies that directly support specific client or business objectives.


• Oversee the planning, deployment, and ongoing management of advertising campaigns across Google Ads, Meta Ads, and other pertinent channels.


• Administer campaign budgets with a focus on optimizing expenditure to secure the highest possible return on investment.


• Execute comprehensive research initiatives, including keyword analysis, audience profiling, competitor benchmarking, and market trend assessment.


• Configure and refine diverse campaign types, including Search, Display, YouTube, Performance Max, Meta Lead Generation, Conversion, and Retargeting ads.


• Continuously track campaign performance to proactively uncover and capitalize on areas for enhancement.


• Fine-tune critical elements such as bidding strategies, budget allocation, keywords, audience targeting, ad placements, creative assets, and copy.


• Design and execute A/B testing protocols across various creatives, audience segments, ad copy variations, and landing pages.


• Utilize tools like GA4, Google Ads, Meta Ads Manager, and other reporting software to conduct deep-dive performance analysis.


• Track and enhance key performance indicators including Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Lead (CPL), Cost Per Acquisition (CPA), Conversion Rate, and Return on Ad Spend (ROAS).


• Detect performance discrepancies and deploy corrective measures to realign results with targets.


• Collaborate effectively with Creative, Content, SEO, Web, and Account Management teams to ensure cohesive execution.


• Deliver strategic recommendations grounded in campaign data analysis and business priorities.


• Compile and present detailed weekly and monthly performance reports to stakeholders.


• Oversee multiple campaigns and client accounts concurrently while maintaining strict adherence to timelines.


• Remain current with platform updates, advertising innovations, industry shifts, and emerging best practices in performance marketing.

Requirements

• Proven hands-on experience in managing and optimizing paid digital marketing campaigns.


• Strong proficiency in campaign management, performance analysis, lead generation, and conversion optimization.


• Demonstrated expertise in budget management and ROI maximization.


• Ability to interpret complex data and translate it into actionable business insights.


• Solid knowledge of Google Ads, Meta Ads, and other relevant advertising ecosystems.


• Experience with tools such as GA4, Google Ads, and Meta Ads Manager.


• Skilled in conducting keyword, audience, competitor, and market research.


• Proficiency in A/B testing methodologies and creative optimization.


• Strong analytical skills with a focus on key metrics like CTR, CPC, CPL, CPA, and ROAS.


• Excellent communication skills for presenting reports and strategic recommendations.


• Ability to manage multiple projects simultaneously and work collaboratively across cross-functional teams.


• Commitment to staying informed about industry trends and platform changes.