Paid Media Executive

R K SWAMY Limited; Chennai District; On-site; INR 250,000 - 400,000; Full time

Job summary

R K SWAMY Limited in Chennai is seeking a Paid Media Executive with 1–2 years of hands-on experience to plan, execute, monitor, and optimize paid digital campaigns.

You will manage campaigns across Google Ads, Meta Ads, YouTube and other platforms, handling audience targeting, budgets, bidding, placements, and tracking. Regular reports will translate metrics like CPC, CPM, CTR, CPA, conversions and ROAS into actionable insights.

Qualifications

• Graduate/Postgraduate in Marketing, Advertising, Digital Marketing, Media, or a related field.
• 1–2 years of relevant experience in Paid Media/Digital Media/Performance Marketing.

Responsibilities

• Plan and execute paid media campaigns across Google Ads, Meta Ads, YouTube, and other digital platforms.
• Assist in campaign setup including audience targeting, budgets, bidding, ad placements, and tracking.
• Monitor campaign performance and optimize campaigns to improve key metrics.
• Track and analyze CPC, CPM, CTR, CPA, conversions, reach and ROAS.
• Prepare regular campaign performance reports and provide data-driven insights.
• Coordinate with creative and account teams to ensure timely delivery of ad creatives.
• Conduct basic audience, keyword, competitor, and market research to support planning.
• Develop media plans and budget allocations based on objectives.

Skills

Google Ads

Meta Ads

Digital marketing metrics

Data analysis

Communication skills

Campaign optimization

Multi-campaign management

Education

Bachelor’s/Master’s in Marketing or related

Tools

GA4

Google Tag Manager

Excel

Job description

We are looking for a Paid Media Executive with 1–2 years of experience to support the planning, execution, monitoring, and optimization of paid digital media campaigns. The candidate should have a good understanding of digital advertising platforms, campaign performance metrics, and basic data analysis.

Key Responsibilities

• Plan and execute paid media campaigns across platforms such as Google Ads, Meta Ads, YouTube, and other relevant digital platforms.
• Assist in campaign setup, including audience targeting, budgets, bidding, ad placements, and tracking.
• Monitor campaign performance and optimize campaigns to improve key performance metrics.
• Track and analyze metrics such as CPC, CPM, CTR, CPA, conversions, reach, and ROAS.
• Prepare regular campaign performance reports and provide insights based on data.
• Coordinate with creative and account teams to ensure timely delivery of ad creatives and campaign requirements.
• Conduct basic audience, keyword, competitor, and market research to support campaign planning.
• Assist in developing media plans and budget allocations based on campaign objectives.
• Identify performance trends and recommend optimization opportunities.
• Ensure campaigns are delivered within the approved budgets and timelines.
• Stay updated on changes in digital advertising platforms, tools, and industry trends.

Desired Skills

• Hands‑on knowledge of Google Ads and Meta Ads.
• Understanding of paid search, paid social, display, and video advertising.
• Good understanding of digital marketing metrics and campaign optimization.
• Basic knowledge of Google Analytics / GA4, Google Tag Manager, and Excel will be an advantage.
• Good analytical and numerical skills.
• Strong attention to detail and ability to work with data.
• Good communication and coordination skills.
• Ability to manage multiple campaigns and deadlines.

Qualification

• Graduate/Postgraduate in Marketing, Advertising, Digital Marketing, Media, or a related field.
• 1–2 years of relevant experience in Paid Media / Digital Media / Performance Marketing.