Executive

JurisTax Group; Pune District; On-site; INR 279,000 - 446,400; Full time

Job summary

A leading digital marketing firm in Pune District is seeking an Executive – Marketing (Digital) to drive brand engagement and visibility through data-driven campaigns. The successful candidate will manage digital strategies including SEO, Google Ads, and content creation while maintaining strong communication skills. You will collaborate on various projects to enhance the Group's online presence, ensuring alignment with brand guidelines and performance tracking.

Qualifications

• 2–3 years’ experience in a similar digital marketing role.
• Solid understanding of digital marketing tools and platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Support the development and optimisation of the digital marketing strategy.
• Plan and manage digital marketing campaigns across various platforms.
• Monitor and report on digital marketing performance using analytics tools.

Skills

Digital marketing

SEO

Google Ads

Content writing

Google Analytics

Social media advertising

Email marketing

Education

Degree in Digital Marketing, Marketing or a Related Field

Tools

Google Ads

Mailchimp

Google Analytics

Job description

The Executive – Marketing (Digital) will support the planning, execution, and optimisation of the Group’s digital marketing initiatives. The role focuses on driving brand visibility, engagement, and lead generation through data-driven digital campaigns, content optimisation, paid advertising, and performance analytics across multiple online platforms.

Qualifications and key competencies:

• Degree in Digital Marketing, Marketing or a Related Field.
• 2–3 years’ experience in a similar digital marketing role.
• Solid understanding of digital and online marketing tools, platforms, and best practices.
• Strong knowledge of website SEO, including on-page and off-page optimization, keyword research, and SEO strategy development.
• Hands-on experience with Google Ads, including search and display campaigns and performance tracking.
• Proficiency in Google Analytics and data reporting.
• Strong content writing skills for websites, blogs, and marketing materials.
• Experience with LinkedIn Ads and general social media advertising platforms.
• Good understanding of digital marketing strategy, performance tracking, and lead generation.
• Excellent written and verbal communication skills.

MAIN RESPONSIBILITIES

• Support the development, implementation, and ongoing optimisation of the Group’s digital marketing strategy across all online channels.
• Plan, execute, and manage digital marketing campaigns including email marketing (Mailchimp), SEO initiatives, paid advertising, and social media campaigns.
• Identify digital trends, audience insights, and performance data to optimise marketing spend, targeting, and campaign effectiveness.
• Create, manage, and maintain the Group’s social media presence across relevant platforms, ensuring consistency with brand positioning and tone of voice.
• Set up, manage, and optimise paid advertising campaigns for brand awareness and lead generation across platforms such as Google Ads, LinkedIn Ads and Meta.
• Write, edit, and optimise high-quality content for websites, blogs, landing pages, email campaigns, and marketing materials to support brand positioning, SEO objectives, and lead generation
• Monitor, analyse, and report on digital marketing performance using Google Analytics and other relevant analytics and tracking tools.
• Support the creation and optimisation of content for websites, blogs, landing pages, and marketing materials to enhance search visibility, engagement, and conversion rates.
• Optimise website and social media content in line with SEO best practices and evolving platform algorithms.
• Develop and strengthen the Group’s online presence by growing qualified audiences, followers, and engagement across digital channels.
• Coordinate and support the organisation of marketing events, including webinars, podcasts, and live or hybrid events, from promotion to post-event reporting.
• Ensure all digital communications, marketing materials, and online channels adhere strictly to the Group’s brand guidelines and visual identity.
• Track, measure, and evaluate the performance of all digital marketing campaigns against defined objectives and KPIs, providing insights and recommendations for improvement.
• Prepare regular performance reports and dashboards for management, highlighting key results, learnings, and optimisation opportunities.
• Perform any other related duties as may be reasonably assigned by the reporting line in support of the Group’s marketing objectives.