Digital Marketing Executive

The Thiinker; Nagpur District; On-site; INR 300,000 - 600,000; Full time

Job summary

The Thiinker is seeking a Digital Marketing Executive in Nagpur to develop and implement digital marketing strategies that boost online presence and drive growth. The role requires strong analytical skills, creativity, and collaborative spirit to manage campaigns, content, and email programs across channels.

The ideal candidate has hands-on experience with analytics, SEO, and multi-channel campaigns, and can work independently or as part of a team in a dynamic environment.

Qualifications

• Proven work experience as a Digital Marketing Executive or similar role.
• Strong knowledge of digital marketing concepts, strategies, and best practices.
• Experience with Google Analytics, Google Ads, social media tools, and email marketing software.
• Familiarity with SEO principles and techniques for improving organic search rankings.
• Proficiency in content creation and copywriting for digital channels.
• Excellent analytical skills to track and measure campaign performance.

Responsibilities

• Develop and execute digital marketing campaigns across platforms (social, email, search, display).
• Monitor and analyze website traffic and user behavior using analytics tools.
• Create engaging content for social, blogs, newsletters, and website copy.
• Manage social media accounts: post updates, respond to comments, grow engagement.
• Conduct keyword research and optimize content for SEO.
• Collaborate with design to create graphics and videos for campaigns.
• Monitor online reviews and manage reputation across platforms.
• Implement and manage email campaigns with segmentation and A/B testing.
• Stay updated with trends and propose innovative strategies.
• Track KPIs and provide insights and recommendations.

Skills

Digital marketing strategy

Campaign management

Analytics & data-driven decisions

Content creation & copywriting

Social media management

SEO

Email marketing

Communication skills

Project management

Independent & teamwork

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Google Analytics

Google Ads

Social media management tools

Email marketing software

Keyword research tools

Job description

Job brief

We are looking for a talented and motivated Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will play a key role in developing and implementing digital marketing strategies to enhance our online presence and drive business growth. If you have a passion for digital marketing, excellent analytical skills, and a creative mindset, we would love to have you on board.

Responsibilities

• Develop and execute digital marketing campaigns across various online platforms, including social media, email, search engines, and display advertising.
• Monitor and analyze website traffic and online user behavior using web analytics tools to identify opportunities for optimization and improvement.
• Create engaging and compelling content for digital channels, including social media posts, blog articles, email newsletters, and website copy.
• Manage social media accounts, including posting regular updates, responding to comments and messages, and growing follower engagement.
• Conduct keyword research and optimize the website content to improve search engine rankings and increase organic traffic.
• Collaborate with the design team to create visually appealing graphics, videos, and other multimedia assets for digital marketing campaigns.
• Monitor and manage online reviews and reputation management across various platforms.
• Implement and manage email marketing campaigns, including list segmentation, email design, A/B testing, and performance tracking.
• Stay up-to-date with the latest digital marketing trends, tools, and techniques and recommend innovative strategies to achieve marketing objectives.
• Track and report on key performance indicators (KPIs) for digital marketing campaigns, providing insights and recommendations for improvement.

Requirements

• Proven work experience as a Digital Marketing Executive or similar role.
• Strong knowledge of digital marketing concepts, strategies, and best practices.
• Experience with digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software.
• Familiarity with SEO principles and techniques for improving organic search rankings.
• Proficiency in content creation and copywriting for digital channels.
• Excellent analytical skills to track and measure campaign performance and provide actionable insights.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Excellent communication skills, both written and verbal.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.