Digital Marketing - Manager/Senior Manager

Keka Inc.; Maharashtra; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Keka Inc. in Maharashtra, India, is seeking a Digital Marketing - Manager/Senior Manager to lead cross-channel campaigns from strategy to execution. The role requires developing calendars, coordinating with Sales, Channels, and customers, and driving brand presence across social media and paid channels.

The successful candidate will own SEO, content marketing, Google Ads and analytics, and will partner with platforms like Google and Facebook to optimize performance and budget.

Responsibilities

• Create and execute business calendar across territories with key stakeholders (Sales, Channel, Influence groups, Customers)
• Lead outreach through innovative tools – communications and events
• Develop on-going communication with stakeholders
• Formulate strategies to build lasting digital connections
• Plan and monitor social media presence (Twitter, Facebook, etc.)
• Launch optimized online adverts to increase brand awareness
• Drive SEO efforts and content updates
• Oversee paid marketing initiatives across platforms
• Manage relationships with Google, Facebook and others
• Identify growth and optimization opportunities in campaigns
• Ensure proper data tracking with Google Analytics
• Plan, develop, and manage digital marketing projects (paid, social, content)
• Maintain project schedules, scope, and budgets
• Brainstorm marketing strategies for existing and prospective clients

Job description

Digital Marketing - Manager/Senior Manager

Head Office

Full-Time

• Creating and executing business calendar across territories for continuous exchange with key stakeholders (Sales + Channel + Influence groups + Customers) in key micro markets
• Outreach through innovative tools – communication + events
• Developing an on-going communication with stakeholders Activities
• Assist in the formulation of strategies to build a lasting digital connection
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Provide creative ideas for content marketing and update the website
• Take ownership of all paid marketing initiatives across various platforms.
• Lead the day-to-day relationship with platforms like Google, Facebook and others.
• Regularly identify and act on growth and optimization opportunities inall campaigns.
• Ensure proper data tracking by monitoring Google Analytics and resolving any setup gaps
• Plan, develop, and manage projects across full suite of digital marketing services (e.g., paid advertising, social media management etc.)
• Assess and manage towards project schedule, scope, and budget
• Brainstorm innovative marketing strategies for existing and prospective clients