Digital Marketing Job

Insoftlinktechnology; Delhi; On-site; INR 300,000 - 600,000; Full time

Job summary

Insoftlinktechnology is seeking an experienced Digital Marketing Executive to support planning, execution, and optimization of our online marketing efforts. You will promote products and services through digital channels and help grow revenue by leveraging marketing technology and data-driven strategies.

The ideal candidate is passionate about marketing and technology, proficient in digital marketing concepts, social media, SEO/SEM, and web analytics, with strong writing and collaboration skills

Qualifications

• Proven experience as Digital Marketing Executive or similar role.
• Strong knowledge of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM.
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Excellent web analytics knowledge (Google Analytics, NetInsight, WebTrends).
• Creative content writing and strong communication skills.
• BSc/BA in marketing or relevant field.

Responsibilities

• Assist in formulating strategies to build a lasting digital connection with consumers
• Plan and monitor the company’s presence on social media
• Launch optimized online adverts to increase brand awareness
• Involve in SEO efforts (keywords, image optimization)
• Prepare online newsletters and promotional emails
• Provide content marketing ideas and update the website
• Collaborate with designers to improve user experience
• Measure performance with web analytics tools
• Acquire insight into online marketing trends and adapt strategies
• Maintain partnerships with clients

Skills

Digital marketing

Social media

SEO/SEM

Analytics

Content writing

Communication

Education

BSc/BA in marketing

Tools

Google Adwords

DART

Atlas

WebTrends

Mailchimp

Job description

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with clients

Requirements and skills

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field