Email Marketing Associate

RoboMQ; Jaipur; On-site; INR 360,000 - 480,000; Full time

Job summary

RoboMQ in Jaipur seeks a creative and detail-oriented Email Marketing Associate to plan and execute targeted email campaigns that support outbound sales, boost lead engagement, and drive revenue.

You will collaborate with the sales team, manage lead segmentation, monitor performance, run A/B tests, ensure compliance with CAN-SPAM and GDPR, and write personalized copy while maintaining clean data across campaigns.

Qualifications

• Bachelor’s degree required.
• 0–2 years in email marketing, preferably B2B.
• Strong written and verbal communication with sales focus.
• Analytical mindset with KPI emphasis.
• Strong organizational skills and multi-campaign management.
• Familiarity with CRM platforms (Salesforce, HubSpot).
• Basic understanding of email deliverability, personalization and warming-up strategies.

Responsibilities

• Develop, execute and manage outbound and nurture email campaigns.
• Manage lead segmentation for precise targeting by source, behavior, engagement and demographics.
• Monitor inboxes, handle replies, and assist in lead qualification.
• Analyze and report on campaign performance and make data-driven recommendations.
• Conduct A/B testing to optimize subject lines, copy, timing and sequence steps.
• Ensure compliance with deliverability best practices and CAN-SPAM, GDPR.

Skills

Strong written and verbal comms

Analytical mindset

Organizational skills

CRM familiarity

Education

Bachelor’s degree

Tools

Salesforce

HubSpot CRM

Mailchimp

Job description

Job Description

We are looking for a creative and detail-oriented Email Marketing Associate to join our sales team. You’ll manage and execute targeted email campaigns to support outbound efforts, boost lead engagement, and drive revenue. This role works closely with the sales team to optimize email performance and communication strategy.

Responsibilities

• Develop, execute, and manage outbound and nurture email campaigns to support sales goals.


• Manage lead segmentation for precise targeting based on source, behavior, engagement level, and demographics.


• Monitor inboxes, handle replies, and assist in lead qualification.


• Analyze and report on campaign performance (open rates, reply rates, click rates, conversions) and make data-driven recommendations.


• Conduct A/B testing to optimize subject lines, copy, timing, and sequence steps.


• Ensure email campaigns are compliant with deliverability best practices and regulations (CAN-SPAM, GDPR, etc.)


• Write compelling, personalized email copy tailored to different industries, personas, and stages of the buyer journey.


• Maintain and update the email and lead databases to ensure data hygiene and accuracy.

Requirements

• Bachelor’s degree


• 0–2 years of experience in email marketing, ideally in a B2B sales environment.


• Strong written and verbal communication skills with a focus on sales and outbound messaging.


• Analytical mindset with a focus on KPIs and performance-driven improvements.


• Strong organizational skills with the ability to manage multiple campaigns simultaneously.


• Familiarity with CRM platforms (e.g., Salesforce, HubSpot CRM, Mailchimp).


• Basic understanding of email deliverability, personalization, and warm-up strategies.

Bonus Points

• Experience running cold email lead generation campaigns at scale.


• Familiarity with sales tools like Apollo.io, LinkedIn Sales Navigator, ZoomInfo, etc.


• Hands-on experience managing campaigns in Smartlead (or similar tools like Instantly, Lemlist, Outreach.io).

Benefits

• Competitive and performance-based salary..


• A collaborative, fast-paced work environment with high growth potential.


• Opportunity to make a direct impact on a high-growth SaaS product.