Outbound Marketing Executive

AssetCues INC.; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

AssetCues INC. in Pune, India, seeks a driven B2B outbound marketing professional with 2+ years of experience in demand generation and lead generation. You will own the complete outbound campaign lifecycle from account research to campaign execution.

The role requires strong written English, experience with email and LinkedIn outreach, and a data-driven approach. A graduate marketing degree is required; international market exposure is a plus. Join a fast-growing SaaS-focused team.

Qualifications

• 2+ years of experience in B2B outbound marketing, demand generation, sales development, or lead generation.
• Experience managing outbound campaigns from start to finish, including researching target accounts and decision-makers.
• Good understanding of email and LinkedIn outreach, personalization, and campaign automation.
• Comfortable using AI tools to research, list build, personalization, data enrichment, and analysis.
• Strong attention to lead data quality, campaign setup, deliverability, and CRM records.
• Data-driven, able to track performance, run A/B tests, and implement improvements.
• Ownership mindset to manage an entire marketing channel.
• Strong written English for professional, enterprise environment.
• Graduate degree required; marketing degree/certification advantageous.
• Exposure to international markets (GCC or USA) is a strong plus.

Responsibilities

• Manage the complete B2B outbound campaign lifecycle from research to optimization.
• Research target accounts, decision-makers, buyer personas, industries, pain points, and channels.
• Build, verify, and maintain accurate lead databases with data hygiene.
• Create multi-touch email and LinkedIn sequences with personalization and follow-ups.
• Manage outbound tools, CRM workflows, automation, and deliverability, including domain health and suppression lists.
• Use AI for prospect research, enrichment, personalization, and campaign analysis with accuracy checks.
• Evaluate outbound tools and suggest improvements to boost quality and results.
• Monitor metrics (opens, replies, meetings booked) and identify gaps.
• Conduct A/B tests on subjects, messaging, cadence, and apply learnings.
• Route positive responses to sales and maintain CRM records until lead is picked up.
• Prepare weekly performance reports with insights and next steps.
• Maintain campaign documentation and approvals per process.

Skills

Outbound marketing

Demand generation

Lead generation

B2B outreach

Sales development

Email outreach

LinkedIn outreach

Campaign automation

CRM workflows

AI-assisted outreach

Data-driven decision making

A/B testing

Reporting & analytics

English communication

Account targeting

Education

Bachelor's degree

Marketing certification

Tools

CRM software

LinkedIn Sales Navigator

Email automation tools

AI outbound tools

Job description

• 2+ years of experience in B2B outbound marketing, demand generation, sales development, or lead generation, preferably in SaaS or enterprise software.
• Experience managing outbound campaigns from start to finish, including researching target accounts and decision-makers, building lead lists, setting up outreach sequences, launching campaigns, monitoring results, and improving performance.
• A good understanding of email and LinkedIn outreach, personalization, campaign automation, CRM workflows, and the tools used to run effective outbound campaigns.
• Comfortable working with modern outbound and AI tools, using AI to make research, list building, personalization, data enrichment, and campaign analysis more efficient.
• Strong attention to detail when working with lead data, campaign setup, personalization, deliverability, and CRM records.
• A data-driven and experiment-focused approach, with the ability to track campaign performance, run A/B tests, understand what is working or not, and make meaningful improvements.
• Someone who takes ownership and is comfortable managing an entire marketing channel rather than handling only individual tasks.
• Strong written English and the ability to communicate clearly in a professional, enterprise-focused environment.
• A graduate degree is required, while a degree or certification in Marketing is an advantage.
• Exposure to finance, IT, or audit personas, as well as experience working with international markets such as the GCC or USA, is a strong plus.

Eligibility Criteria

Experience & Skills

• Manage the complete B2B outbound campaign lifecycle, from research and planning to setup, automation, launch, monitoring, reporting, and optimization.
• Research target accounts, decision-makers, buyer personas, industries, pain points, and relevant channels for focused campaigns.
• Build, verify, and maintain accurate lead databases through contact research, email verification, deduplication, and data hygiene.
• Create and manage multi-touch email and LinkedIn outreach sequences with personalization, follow-ups, timing, and messaging.
• Manage outbound tools, CRM workflows, automation, and email deliverability, including domain/mailbox health, bounce management, and suppression lists.
• Use AI for prospect research, list enrichment, personalization, copy variations, data cleaning, and campaign analysis while verifying outputs for accuracy.
• Evaluate outbound tools and recommend improvements to enhance campaign quality, efficiency, and results.
• Monitor opens, replies, positive replies, bounce rates, and meetings booked; identify gaps and opportunities for improvement.
• Conduct A/B tests on subject lines, messaging, sequence length, and cadence, and apply learnings across campaigns.
• Route positive responses to the sales team, maintain accurate CRM records, and follow through until the lead is picked up.
• Prepare weekly performance reports covering key metrics, insights, and actionable next steps.
• Maintain campaign documentation, including sequences, target lists, approvals, and performance history.
• Follow the required approval process and launch campaigns only after Marketing Lead approval.
• Apply strong attention to detail, analytical thinking, data-driven decision-making, and professional written English.
• Demonstrate hands-on experience with B2B cold email and LinkedIn outreach, multi-touch sequence design, outbound copy, and account/decision-maker selection.
• Learn and effectively use outbound, CRM, automation, analytics, and AI tools across the technology stack.
• Maintain strong email deliverability and list hygiene, including verification, deduplication, catch-all handling, and suppression management.
• Turn campaign data into clear insights and practical recommendations, not just status updates.

Ready for your next big move. Join AssetCues