Digital Marketing Manager

Abox Agency; Surat; Sur place; INR 900 000 - 1 300 000; Plein temps

Résumé du poste

Abox Agency is seeking a strategic Digital Marketing Manager to scale eCommerce brands through performance-driven campaigns across Google Ads and Meta Ads. You will own acquisition, ROAS optimization, and cross-functional collaboration with creative and development teams.

The role requires hands-on experience with GA4, GTM, and robust analytics to report on CAC, CPA, CTR, and conversions, while exploring new channels and improving landing page performance for direct-to-consumer brands.

Qualifications

• 3+ years of experience in digital marketing and performance marketing.
• Proven experience managing Google Ads and Meta Ads campaigns for DTC/eCommerce brands.
• Experience with analytics, conversion tracking, and performance reporting.

Responsabilités

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other platforms.
• Develop performance marketing strategies for DTC and eCommerce brands.
• Manage advertising budgets, audience targeting, retargeting, and optimization.
• Analyze campaign performance using ROAS, CAC, CPA, CTR, and conversions.
• Develop customer acquisition and retention strategies to drive growth.
• Collaborate with creative, design, and development teams on ad creatives and landing pages.
• Conduct A/B testing for ads, audiences, messaging, and landing pages.
• Track campaign performance using GA4, GTM, Meta Pixel, and Conversion APIs.
• Prepare performance reports and provide actionable growth recommendations.
• Explore new marketing channels and growth opportunities for DTC brands.

Connaissances

Google Ads

Meta Ads

Performance marketing

DTC growth

GA4

GTM

Conversion tracking

A/B testing

Email marketing

SMS marketing

Klaviyo

Mailchimp

Data analysis

CAC/ROAS analysis

Budgeting & forecasting

Description du poste

Description

We are looking for a strategic and results-driven Digital Marketing Manager with expertise in performance marketing, paid advertising, and DTC brand growth. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, and other digital marketing platforms, with a strong focus on scaling eCommerce brands, driving customer acquisition, improving conversions, and maximizing return on ad spend (ROAS).

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other digital advertising platforms.
• Develop performance marketing strategies for DTC and eCommerce brands.
• Manage advertising budgets, audience targeting, retargeting, and campaign optimization.
• Analyze campaign performance using ROAS, CAC, CPA, CTR, and conversion rates.
• Develop customer acquisition and retention strategies to drive sustainable growth.
• Collaborate with creative, design, and development teams to create high-performing ad creatives and landing pages.
• Conduct A/B testing for ad creatives, audiences, messaging, and landing pages.
• Track campaign performance using GA4, Google Tag Manager, Meta Pixel, and Conversion APIs.
• Prepare performance reports and provide actionable growth recommendations.
• Explore new marketing channels, tools, and growth opportunities for DTC brands.

Experience

3+ years of experience in digital marketing and performance marketing. Proven experience managing Google Ads and Meta Ads campaigns, working with DTC brands, eCommerce businesses, or Shopify stores, and optimizing campaigns to improve marketing ROI. Experience with analytics, conversion tracking, and performance reporting.

Skills

• Google Ads and Meta Ads campaign management
• Performance marketing and DTC growth strategy
• Google Analytics 4 (GA4) and Google Tag Manager
• Conversion tracking, attribution, and remarketing
• Campaign budgeting, forecasting, and optimization
• A/B testing and conversion rate optimization (CRO)
• Email and SMS marketing platforms such as Klaviyo and Mailchimp
• Data analysis, reporting, and marketing performance measurement
• Customer acquisition cost (CAC), lifetime value (LTV), and ROAS

Attributes

• Analytical thinker
• Strategic mindset
• Results-oriented and accountable
• Proactive problem solver
• Creative thinker
• Strong communication and collaboration skills
• Curious about emerging marketing trends and technologies
• Ability to manage multiple brands, campaigns, and priorities

Type

Full-time

Work Mode

On-site