Lead Performance Marketing (6+ years of experience in D2C)

TMRW House of Brands; Bengaluru; On-site; INR 2,400,000 - 3,600,000; Full time

Job summary

TMRW House of Brands is seeking a hands-on Senior Performance Marketing Lead to drive customer acquisition and revenue growth across Google Ads and Meta platforms. You will plan, execute, and optimize multi-channel campaigns with a strong focus on ROI and D2C KPIs.

You'll own budgeting, forecasting, A/B testing, and analytics, collaborating with Creative and Tech teams to deliver performance-ready creatives and optimized shopping experiences on Shopify or Magento.

Qualifications

• Minimum 5+ years of hands-on experience in performance marketing, with 3+ years in a D2C environment.
• Strong proficiency with Google Ads across Search, Shopping and YouTube campaigns.
• Hands-on experience with Meta advertising (Facebook & Instagram).
• Deep understanding of CAC, CVR, RTO/RVP, prepaid %, and other D2C KPIs.
• Proven ability to forecast, manage budgets, and plan revenue initiatives.

Responsibilities

• Plan and execute end-to-end performance marketing campaigns across Google Ads and Meta platforms.
• Drive customer acquisition and revenue targets aligned with brand goals.
• Define and execute bidding strategies, experiments, and A/B tests to optimize campaigns.
• Analyze performance metrics to identify insights and growth opportunities.
• Collaborate with creative and tech teams to develop performance-ready ad creatives and improved shopping experiences.

Skills

Performance marketing

Google Ads

Meta advertising

Budget management

Analytics

A/B testing

Forecasting

Stakeholder management

Tools

Shopify

Magento

Job description

• Plan and execute end-to-end performance marketing campaigns across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram).


• Drive customer acquisition and revenue targets in line with brand goals.


• Define and execute bidding strategies, experiments, and A/B tests to optimize campaigns.

Data Analysis & Optimization:

• Analyze performance metrics (CAC, CVR, RTO/RVP, prepaid %, LTV) to identify insights and growth opportunities.


• Use attribution tools and data-driven forecasting to maximize ROI and improve funnel performance.


• Recommend website merchandising strategies and conversion optimization initiatives.

Stakeholder & Budget Management:

• Manage end-to-end stakeholder relationships to ensure alignment on goals and deliverables.


• Effectively allocate and optimize marketing budgets across channels.


• Work closely with the creative team to develop performance-ready ad creatives.


• Provide input on messaging and visual direction to enhance engagement and conversion.

E-commerce Platforms:

• Manage and track campaigns integrated with platforms like Shopify, Magento, or other e-commerce CMS.


• Recommend enhancements to website structure and customer journey.

Required Skills & Experience:

• Minimum 5+ years of hands-on experience in performance marketing, with 3+ years in a D2C environment.


• Google Ads (Search, Shopping, Performance Max, YouTube)


• Meta advertising (Facebook, Instagram)


• Deep understanding of:




• Customer acquisition costs (CAC)


• Conversion rate optimization (CVR)


• Return to Origin/Return vs. Purchase (RTO/RVP)


• Prepaid percentage and other key D2C KPIs




• Experience in performance forecasting, budget management, and revenue planning.


• Proven ability to run experiments and optimize campaigns using attribution and analytics tools.


• Familiarity with Shopify, Magento, or similar platforms.


• Strong analytical, problem-solving, and project management skills.


• Excellent communication and stakeholder management.

Good to Have:

• Experience in brand media planning and optimizing top-funnel KPIs.


• Exposure to affiliate marketing and programmatic advertising.


• Knowledge of broader e-commerce growth strategies.