Demand Generation Specialist

Phenom Cloud India; NTR; Hybrid; INR 2,500,000 - 4,500,000; Full time

Benefits offered by this job

Medical insurance

Personal accident insurance

Training & mentorship

Career progression

International projects

Job summary

Phenom Cloud India is seeking a Lead Demand Generation Specialist to drive end-to-end demand generation across digital, partner, and outbound channels, building a robust global pipeline and aligning with sales and consulting teams.

The role focuses on ABM, multi-channel campaigns, and optimization to deliver measurable revenue growth across North America, EMEA, APAC, and the Middle East.

Qualifications

• Bachelor's degree in marketing, business administration, communications, or related discipline.
• 8–10+ years in Demand Generation, Growth Marketing, or Enterprise Marketing in B2B tech or consulting.
• Proven success building pipelines for enterprise tech services, SaaS, AI, cloud, ERP, or HR tech.
• Strong experience with HubSpot, Salesforce, LinkedIn Sales Navigator, and marketing automation.

Responsibilities

• Develop and execute multi-channel demand generation campaigns across enterprise accounts.
• Own end-to-end lifecycle using digital marketing, ABM, outbound, partner, and events.
• Collaborate with Sales, Alliances, Consulting and Leadership to align campaigns and measure outcomes.
• Mentor junior demand generation specialists on prospecting, lead qualification, messaging, and engagement.
• Collaborate with practice leaders on campaign messaging and value propositions.
• Analyze market trends and optimize programs with data-driven insights.

Skills

ABM expertise

Lead nurturing

Enterprise marketing

Stakeholder management

Campaign optimization

Education

Bachelor's degree in marketing

Tools

HubSpot

Salesforce

LinkedIn Navigator

Job description

We are seeking a Lead Demand Generation Specialist to join our SMART Group. This is a high impact role for a results driven professional who is passionate about driving growth and creating measurable business outcomes.

The Lead Demand Generation Specialist will own the end-to-end demand generation strategy across digital, partner, and outbound channels, building and accelerating a qualified sales pipeline. Working closely with sales, alliances, and consulting teams, this role will design and execute integrated campaigns that align with enterprise buying journeys, generate high quality opportunities, and contribute directly to revenue growth across global technology and transformation services.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop and execute integrated demand generation strategies that accelerate qualified pipeline growth across enterprise accounts and Global markets. Own the end-to-end demand generation lifecycle by leveraging digital marketing, account based marketing (ABM), outbound prospecting, partner ecosystems, and marketing automation. Collaborate closely with Sales, Alliances, Consulting, and Leadership teams to align campaigns with strategic growth initiatives and deliver measurable business outcomes.

• Demand Generation Strategy - Develop and execute multi channel demand generation campaigns targeting enterprise customers across North America, EMEA, APAC, and the Middle East.
• Account Based Marketing (ABM) - Build and execute targeted ABM programs for strategic enterprise accounts using LinkedIn Sales Navigator, intent data, and digital engagement platforms.
• Pipeline Development - Drive marketing qualified leads (MQLs) and sales qualified opportunities (SQLs) through coordinated inbound, outbound, partner, and event driven campaigns.
• Campaign Management - Plan, execute, and optimize integrated campaigns across email, LinkedIn, webinars, content marketing, SEO, paid media, and industry events.
• CRM & Marketing Automation - Manage campaign execution, lead scoring, nurturing, reporting, and attribution using HubSpot and other marketing automation platforms.
• Analytics & Optimization - Monitor campaign performance, conversion rates, cost per lead, pipeline contribution, and ROI, continuously optimizing programs based on data driven insights.
• Sales Alignment - Partner with Sales Directors, Account managers, and other members within the SMART group, to ensure seamless lead hand off, account engagement, and pipeline acceleration.
• Team Leadership - Mentor and coach junior demand generation specialists on prospecting strategies, lead qualification, messaging, and account engagement best practices.
• Content & Messaging - Collaborate with Practice leaders to develop compelling campaign messaging, thought leadership content, and value propositions aligned with enterprise buyer journeys.
• Market Intelligence - Analyze market trends, competitor activity, buyer behavior, and emerging opportunities to refine demand generation strategies and identify new growth opportunities.

QUALIFICATIONS PREFERRED

• Bachelor's degree in marketing, Business Administration, Communications, or related discipline.
• 8-10+ years of experience in Demand Generation, Growth Marketing, Digital Marketing, Business Development, SDR/BDR leadership, or Enterprise Marketing within a B2B technology or consulting environment.
• Demonstrated success in building measurable marketing pipelines for enterprise technology services, SaaS, AI, Cloud, ERP, HR Technology, or Digital Transformation solutions.
• Strong experience with HubSpot, Salesforce, LinkedIn Sales Navigator, and marketing automation platforms.
• Proven expertise in Account Based Marketing (ABM), lead nurturing, and enterprise demand generation.
• Excellent written and verbal communication, presentation, and stakeholder management skills.
• Experience collaborating with global sales and consulting organizations across multiple geographies.

BENIFITS & PERKS

• Work alongside passionate professionals in a culture that values innovation, teamwork, and continuous improvement.
• Medical insurance along with Personal Accident Insurance for your well being and peace of mind.
• Access to ongoing training, certifications, mentorship, and opportunities to build expertise in emerging technologies.
• Clear career progression, leadership development programs, and opportunities to take on greater responsibilities in a fast growing global organization.
• Collaborate with international clients, cross functional teams, and enterprise transformation projects across North America, Europe, the Middle East, and APAC.