Digital Marketing Specialist(Mumbai)

Aditi Tracking Support; Mumbai; On-site; INR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Career growth opportunities

Supportive environment

Job summary

Aditi Tracking Support is seeking a proactive Digital Marketing Specialist in Mumbai to develop and execute comprehensive campaigns across social media, email, search, and display. You will create engaging content, optimize for SEO and manage paid search to boost traffic and conversions.

Ideal candidates bring strong communication, collaboration, and analytical skills with hands-on experience in Google Ads, Google Analytics, and SEO tools.

Qualifications

• Experience leading digital marketing campaigns across channels.
• Strong communication and collaboration with cross-functional teams.
• Proficiency with Google Ads, Analytics and SEO tools required.

Responsibilities

• Develop and execute digital marketing campaigns across social, email, search and display.
• Create and manage website/blog content optimized for SEO.
• Oversee social media profiles; monitor engagement and performance.
• Plan and optimize SEO and SEM efforts to boost traffic and conversions.
• Track performance with analytics tools and report insights.
• Collaborate with sales, design, and product teams to align strategies.
• Stay updated on latest digital marketing trends and adapt tactics.
• Assist with budget planning and ROI tracking.

Skills

Campaign management

Analytical thinking

Communication

Team collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Ads

Google Analytics

SEO tools

Social media management tools

Job description

We are seeking a motivated and skilled Digital Marketing Specialist to join our dynamic

marketing team. The ideal candidate will have a positive attitude, excellent communication

skills, and strong teamwork abilities. This role involves developing, implementing, and

optimizing digital marketing strategies to enhance brand visibility, engagement, and

conversion rates.

Roles and Responsibilities:

• Develop and Execute Digital Marketing Campaigns: Design, implement and manage comprehensive digital marketing campaigns across various channels such as social media, email, search engines, and display advertising.


• Content Creation and Management: Produce engaging and high-quality content for our website, blogs, social media, and other digital platforms. Ensure that content aligns with our brand voice and is optimized for SEO.


• Social Media Management: Oversee and manage our social media profiles, including scheduling posts, engaging with followers, and analyzing performance metrics. Address comments and messages promptly and professionally.


• SEO and SEM Optimization: Apply SEO best practices to improve search engine rankings and drive organic traffic. Manage and optimize paid search campaigns (SEM) to achieve targeted traffic and conversions.


• Analytics and Reporting: Track and analyze the performance of digital marketing initiatives using tools like Google Analytics. Prepare detailed reports and provide actionable insights to enhance campaign effectiveness.


• Collaborate with Teams: Work closely with various teams, including sales, design, and product, to ensure marketing strategies align with company objectives. Contribute to strategic planning and brainstorming sessions.


• Stay Updated with Trends: Keep abreast of the latest trends and developments in digital marketing. Propose and implement new strategies to stay competitive in the industry.


• Budget Management: Oversee and manage digital marketing budgets, ensuring effective allocation and tracking to maximize return on investment (ROI).

Requirements:

• Experience: Proven experience as a Digital Marketing Specialist or similar role with a successful track record of digital marketing campaigns.


• Skills: Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, SEO tools, and social media management tools.


• Communication: Exceptional written and verbal communication skills with the ability to clearly articulate ideas and strategies.


• Teamwork: Strong collaborative skills with a positive attitude. Ability to work effectively in a team-oriented environment.


• Analytical Thinking: Strong analytical skills with the ability to interpret data and make


• Education: Bachelors degree in Marketing, Communications, Business, or a related field is preferred.

What We Offer:

• Competitive salary and benefits package


• Opportunities for career growth and professional development


• A supportive and inclusive work environment

Digital Marketing,Google Ad, WordsCampaign, ManagementSocial Media,Marketing,SEO.