Manager / Assistant Manager - Digital Marketing

AltFort Capital; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

AltFort Capital in Mumbai is actively seeking a Manager/Assistant Manager - Digital Marketing to drive brand growth through strategy, campaigns, and product launches.

You will lead online marketing initiatives, manage consumer engagement, and coordinate with agencies, vendors, and internal teams, with FMCG/consumer experience valued.

Qualifications

• 2+ years of experience in Marketing or Brand Management.
• FMCG, Consumer Products, D2C, or E-commerce experience preferred.
• MBA/PGDM in Marketing preferred.
• Experience in brand building, online campaigns, market research, and product launches.
• Strong communication and organizational skills.
• Proactive, self-driven, and entrepreneurial mindset.
• Proficiency in MS Office.

Responsibilities

• Develop and execute marketing and brand-building strategies.
• Conduct market research and competitor analysis.
• Support product development and new product launches.
• Plan and execute online marketing campaigns.
• Manage customer engagement and brand communication.
• Coordinate with agencies, vendors, and internal teams.
• Support e-commerce, social media, and digital marketing initiatives.
• Track online campaign performance and prepare marketing reports.

Skills

Marketing Strategy

Brand Management

Product Marketing

Digital Marketing

Education

MBA/PGDM in Marketing

Job description

Manager/ Assistant Manager - Digital Marketing

Location: Bandra Kurla Complex (BKC), Mumbai ( Candidates within Mumbai Preferred. )

Employment Type: Full-Time, Permanent

Experience: 2+ Years

About the Role

We are looking for a proactive Manager/ Assistant Manager - Digital Marketing to support brand growth through marketing strategy, brand building, consumer engagement, market research, product launches, and online marketing initiatives.

Key Responsibilities

• Develop and execute marketing and brand-building strategies.
• Conduct market research and competitor analysis.
• Support product development and new product launches.
• Plan and execute online marketing campaigns.
• Manage customer engagement and brand communication.
• Coordinate with agencies, vendors, and internal teams.
• Support e-commerce, social media, and digital marketing initiatives.
• Track online campaign performance and prepare marketing reports.

Candidate Requirements

• 2+ years of experience in Marketing or Brand Management.
• FMCG, Consumer Products, D2C, or E-commerce experience preferred.
• MBA/PGDM in Marketing preferred.
• Experience in brand building, online campaigns, market research, and product launches.
• Strong communication and organizational skills.
• Proactive, self-driven, and entrepreneurial mindset.
• Proficiency in MS Office.

Key Skills:

Marketing Strategy | Brand Management | Product Marketing | Performance Marketing I Digital Marketing.