Digital Marketing & Product Marketing Manager

Techbuddiesit; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Techbuddiesit is seeking a Digital Marketing & Product Marketing Manager to lead our digital marketing initiatives in the IT sector. You will own marketing strategy, brand development, product positioning, and GTM execution across multiple channels.

The role focuses on SEO, SEM, social media, email, and content marketing to generate leads, strengthen our brand, and drive market growth from Dadri, Uttar Pradesh on-site.

Qualifications

• Strong background in IT industry marketing and product positioning.

Responsibilities

• Develop, implement, and manage digital marketing strategies across SEO, SEM/PPC, social media, email marketing, content marketing, and other channels.

Skills

Digital marketing

Brand development

Product marketing

Go-to-market (GTM) strategy

SEO

SEM/PPC

Social media

Email marketing

Content marketing

Data-driven optimization

Job description

Note: Delhi/NCR based candidates preferred.

Preferred candidate profile:

We are looking for a dynamic, result-oriented Digital Marketing & Product Marketing Manager with a strong background in the IT industry to lead our digital marketing initiatives, brand development, product positioning, and go-to-market (GTM) strategies.

Role & responsibilities

1. Digital Marketing Strategy & Execution

• Develop, implement, and manage comprehensive digital marketing strategies aligned with business objectives.
• Manage end-to-end digital marketing activities across SEO, SEM/PPC, social media, email marketing, content marketing, and other relevant digital channels.
• Plan and execute integrated marketing campaigns to generate qualified leads and improve brand visibility.
• Analyze campaign performance and implement data-driven improvements.

2. Brand Building & Brand Strategy

• Develop and execute brand-building strategies to strengthen the company's market positioning and brand identity.
• Establish consistent brand messaging, value propositions, and communication across all marketing channels.
• Search Engine Optimization (SEO) & Website Growth
• Develop and execute on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, content optimization, and backlink planning.

3. Go-to-Market (GTM) Strategy

• Develop and execute end-to-end go-to-market strategies for new and existing IT products and services.
• Identify target markets, ideal customer profiles (ICPs), customer segments, and buyer personas.
• Develop launch plans covering pre-launch, launch, and post-launch marketing activities.