Digital/ Performance Marketing/UA Associate

Artoon Games; Surat; On-site; INR 600,000 - 900,000; Full time

Job summary

Artoon Games in Surat is seeking a mobile User Acquisition professional to execute and optimize paid campaigns across multiple networks. You will implement strategies defined by the UA Lead/CMO and work to maximize CPI efficiency, ROAS, and LTV.

The role requires hands-on experience with Google UAC, Meta Advantage+, Unity, and other mobile networks, plus strong MMP proficiency and advanced data analysis skills.

Qualifications

• 1-5 years of experience in mobile UA campaigns.
• Strong understanding of CPI, ROAS, and LTV metrics.
• Experience with at least two mobile advertising channels.
• Hands-on with MMPs (Singular/AppsFlyer/Adjust).
• Advanced Excel/Sheets skills.

Responsibilities

• Set up, launch, and optimize campaigns daily.
• Manage budgets, bids, geos, audiences, and creative rotations.
• Track CPI, ROAS, retention, and payback period.
• Brief the creative team and iterate creatives based on data.
• Support ASO (keyword research and store optimization).
• Coordinate with Marketing Data Analyst on performance analysis.

Skills

Mobile UA

Google UAC

Meta Advantage+

Unity Ads

MMP tools

CPI/ROAS/LTV

Excel/Sheets

Tools

Singular

AppsFlyer

Adjust

Job description

Experience :- 1 to 5 year

Location :- Varachha , Surat

Run our paid user acquisition campaigns across Google Ads, Meta, Unity Ads, Mintegral, AppLovin, TikTok. Support organic growth too. Strategy is set by UA Lead / CMO, you execute it well.

Responsibilities:

• Set up, launch, and optimize campaigns daily
• Manage budgets, bids, geos, audiences, creative rotations
• Track CPI, ROAS, retention, payback period
• Brief the creative team and iterate creatives based on data
• Support ASO (keyword research, store listing optimization)
• Coordinate with Marketing Data Analyst on performance analysis

Must-have skills:

• Hands-on with at least 2 mobile channels (Google UAC, Meta Advantage+, Unity, Mintegral, AppLovin etc)
• Mobile APP UA specifically, NOT e-commerce or lead-gen
• Working knowledge of an MMP (Singular / AppsFlyer / Adjust)
• Grasp of CPI, ROAS, LTV, cohort thinking
• Advanced Excel / Sheets

AI skills we expect:

Use LLMs for ad copy at scale, cohort report drafting, and competitor intelligence. Understanding of ML-powered bidding (tCPI, tROAS, Meta Advantage+).