Performance Marketing Specialist

Studio Mosaic; New Delhi; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Studio Mosaic seeks a Performance Marketing Specialist to drive mobile app install campaigns across Google and Meta, bringing 2–5 years of hands-on experience in a fast-paced start-up environment. You will optimize campaigns for ROI, manage post-install performance, and collaborate with global clients to scale growth.

The role requires strong analytical skills, proficiency with attribution tools (AppsFlyer, Adjust, Branch) and analytics platforms (Firebase, Mixpanel, Amplitude), and excellent

Qualifications

• 2–5 years of experience in PPC / user acquisition, preferably mobile app marketing.
• Hands-on experience with Google and Meta ad campaigns.
• Experience with attribution tools AppsFlyer, Adjust, Branch and analytics platforms Firebase, Mixpanel, Amplitude.
• Strong analytical mindset and data fluency with Excel.
• Familiarity with App Store Connect, Google Play Console and Meta Dashboard is a plus.
• Ability to visualize creative concepts and coordinate with design team.
• Excellent verbal and written English communication.
• Passion for mobile apps and digital marketing.

Responsibilities

• Plan, execute, and scale user acquisition campaigns with a strong focus on Google & Meta Ads.
• Analyze campaign and post-install performance using tools like AppsFlyer, Adjust, Amplitude, Firebase.
• Use data-driven insights to optimize for ROAS, LTV, and in-app engagement.
• Run A/B and Multivariate tests to improve campaign effectiveness.
• Maintain internal dashboards and track daily performance.
• Share weekly reports with clients, including performance insights and future strategies.
• Collaborate with Account Managers on account strategy.
• Communicate regularly with clients to share updates and recommendations.

Skills

PPC

User Acquisition

Google Ads

Meta Ads

Data Analysis

Excel

English Communication

Creativity

Team Coordination

Tools

AppsFlyer

Adjust

Branch

Firebase

Mixpanel

Amplitude

App Store Connect

Google Play Console

Meta Dashboard

Job description

Studio Mosaic is looking for smart, driven, and upbeat individuals who thrive in a fast-paced start-up environment. We are hiring a Performance Marketing Specialist with 2-5 years of experience in running Google & Meta Ads app install (CPI) campaigns. In this role, you’ll manage mobile app user acquisition campaigns, drive ROI/ROAS through data-led optimization, and work closely with global clients.

Company Overview:

Studio Mosaic is an award-winning, growth-focused mobile app marketing agency that helps appreneurs and enterprises launch and scale their mobile apps globally. We have worked on 800+ app projects with 450+ clients and are consistently recognized by Clutch, BusinessofApps, and others as one of the leading app marketing agencies worldwide. Our clients include Sachin Saga, Healthify, Aditya Birla, Sony, Yatra, 3M, HCL, and several international apps.

• Plan, execute, and scale user acquisition (app install) campaigns with a strong focus on Google & Meta Ads
• Analyze campaign and post-install performance using tools like Appsflyer, Adjust, Amplitude, Firebase
• Use data-driven insights to optimize for KPIs such as ROAS, LTV, and in-app engagement
• Run A/B and Multivariate tests to improve campaign effectiveness
• Maintain internal dashboards and track daily performance
• Share weekly reports with clients, including performance insights and future strategies
• Collaborate with Account Managers on account strategy
• Communicate regularly with clients to share updates and recommendations

Skills & Requirements:

• 2-5 years of experience in PPC / User Acquisition, preferably in mobile app marketing
• Strong hands-on expertise in Google & Meta Ad Campaigns
• Experience with attribution tools (AppsFlyer, Adjust, Branch) and analytics platforms (Firebase, Mixpanel, Amplitude)
• Strong analytical mindset and comfort with data & Excel
• Familiarity with App Store Connect / Google Play Console / Meta Dashboard is a plus
• Ability to visualize creative concepts and coordinate with the design team
• Excellent verbal and written English communication
• A strong passion for mobile apps and digital marketing