Performance Marketing Manager

Hungry Bird It Consulting Services; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Hungry Bird It Consulting Services is seeking a Performance Marketing Manager to lead and optimize digital campaigns focused on app installs, subscriptions, and engagement from Hyderabad. You will manage Meta Ads and Google Ads, build data-driven strategies, and collaborate with product, design, and tech teams to improve acquisition and revenue.

2–5 years of hands-on experience required. The role offers a full-time, on-site position in Hyderabad with exposure to AI-driven marketing, analytics,

Qualifications

• Heads-on experience with Meta Ads Manager and Google Ads.
• Experience in Mobile App Acquisition / App Marketing.
• Strong understanding of Performance Marketing and conversion funnels.
• Knowledge of Firebase, GA4, Meta SDK, App Events, attribution & tracking.
• Strong ROAS, CAC, CPI, CPA, CTR and CVR knowledge.
• Campaign optimization and A/B testing experience.
• Audience segmentation and creative testing skills.
• Analytical and Excel/Google Sheets skills.
• Ability to interpret campaign data and optimize quickly.
• Strong communication and reporting abilities.
• Collaborates effectively with Product, Technology, Design, and Content teams.

Responsibilities

• Plan, launch, manage, and optimize campaigns across Meta Ads and Google Ads.
• Manage app install, registrations, engagement, subscriptions and conversions campaigns.
• Structure campaigns by audience, geography, language, creatives, placements and behavior.
• Monitor performance and make quick optimization decisions.
• Conduct A/B testing of creatives, ad copy, audiences, placements and strategies.
• Identify underperforming campaigns and implement corrective actions.
• Scale successful campaigns while maintaining acquisition efficiency.
• Develop strategies to increase high-quality app installs and active users.
• Analyze funnel: Ad Install, Registration, Engagement, Trial/Paywall, Subscription.
• Identify funnel drop-offs and work with teams to improve conversions.
• Develop retargeting campaigns for inactive users.
• Track CPI, CPA, CAC, CTR, CVR, ROAS, and subscription metrics.
• Ensure accurate campaign tracking and attribution.
• Build dashboards and reports on spend, acquisitions, conversions, and revenue.
• Collaborate with Designers and Content teams for performance-driven creatives.
• Provide creative briefs based on data and audience insights.

Skills

Meta Ads

Google Ads

Mobile App Marketing

Performance Marketing

Firebase GA4

Attribution Tracking

ROAS CAC CPI

A/B Testing

Campaign Optimization

Data Analysis

Excel/Sheets

Cross-Functional

Job description

Performance Marketing Manager

Job Title: Performance Marketing Manager

Department: Digital Marketing

Experience: 2 to 5 Years

Location: Hyderabad

Job Type: Full-time

Notice Period: Immediate Joiner's Preferred

Working day: 5 days working

About the Client

Our client is a rapidly growing technology company focused on innovative digital products. Key benefits include exposure to AI-driven marketing, SEO, paid campaigns, analytics, app growth, global audiences, and high-impact branding initiatives. A great opportunity for professionals seeking accelerated learning and career growth.

Key Responsibilities

• Plan, launch, manage, and optimize campaigns across Meta Ads and Google Ads.


• Manage campaigns focused on app installs, registrations, engagement, subscriptions, and conversions.


• Structure campaigns based on audience, geography, language, creatives, placements, and user behavior.


• Monitor campaign performance regularly and take quick optimization decisions.


• Conduct A/B testing of creatives, ad copy, audiences, placements, and campaign strategies.


• Identify underperforming campaigns and implement corrective actions.


• Scale successful campaigns while maintaining acquisition efficiency.


• Develop strategies to increase high-quality app installs and active users.


• Analyze the complete funnel: Ad Install Registration Engagement Trial/Paywall Subscription.


• Identify funnel drop-offs and work with product and technology teams to improve conversion.


• Develop retargeting and remarketing campaigns for inactive and non-subscribing users.


• Track and analyze CPI, CPA, CAC, CTR, CVR, ROAS, subscription conversion, retention, and revenue.


• Ensure accurate campaign tracking, attribution, and conversion tracking.


• Work with technical teams on Firebase, GA4, Meta SDK, app events, and attribution integrations.


• Build performance dashboards and reports covering spend, acquisition, conversions, subscriptions, and revenue.


• Work with designers and content teams to develop performance-driven creatives.


• Provide creative briefs based on campaign data and audience insights.


• Manage advertising budgets and allocate spending based on campaign performance.


• Prepare daily/weekly performance reports and provide actionable recommendations.

Required Skills

• Strong hands-on experience with Meta Ads Manager and Google Ads.


• Experience in Mobile App Acquisition / App Marketing.


• Strong understanding of Performance Marketing and Conversion Funnels.


• Knowledge of Firebase, GA4, Meta SDK, App Events, Attribution & Conversion Tracking.


• Strong knowledge of ROAS, CAC, CPI, CPA, CTR and CVR.


• Experience with campaign optimization and A/B testing.


• Strong understanding of audience segmentation and creative testing.


• Strong analytical and Excel/Google Sheets skills.


• Ability to interpret campaign data and make quick optimization decisions.


• Strong communication and reporting skills.


• Ability to collaborate with Product, Technology, Design, and Content teams.

Preferred Experience

• 2 to 5 years of hands-on Performance Marketing experience.


• Experience in mobile apps, EdTech, gaming, subscription products, or consumer applications is strongly preferred.


• Experience managing significant monthly advertising budgets.


• Experience with subscription-based app funnels is an added advantage.

Key Performance Indicators

• Cost Per Install (CPI)


• Customer Acquisition Cost (CAC)


• Cost Per Subscription / Conversion


• Install-to-Registration Conversion


• Install-to-Subscription Conversion


• Return on Ad Spend (ROAS)


• User Quality & Retention


• Creative Testing & Experimentation


• Month-on-Month Campaign Performance Improvement


• Accuracy of Tracking & Reporting

Candidate Profile

We are looking for someone who owns the numbers, not someone who simply launches campaigns.

The ideal candidate should be able to analyze campaign and funnel data, identify performance gaps, propose solutions, test them quickly, and continuously improve user acquisition, conversion, and revenue performance.